ORC International Launches Online Insights Communities Offering; Appoints SVP to Head New Communities Practice
PRINCETON, N.J., Dec. 9, 2014 /PRNewswire/ -- Global business intelligence firm ORC International today announced its new Online Insights Communities offering and the appointment of former Communispace executive, Jennifer Adams, to lead the new practice.
Underpinning the firms' expertise in Customer, Employee, Marketing and Strategy research, ORC Communities will provide real time connections with customers, employees and key prospects to drive growth and innovation strategies. Flexible, dynamic and fully-facilitated, ORC Communities provides either a short or long-term platform to gather deep insights in a fast, scalable and cost-effective fashion. The offering can support both project-based and ongoing initiatives including white space analysis, idea generation, product development, concept and ad testing, and go-to-market planning.
Adams is responsible for the strategy, development and implementation of the Communities tools and product offerings globally. Prior to joining ORC International, Adams spent over 10 years at Communispace and most notably, spearheaded the firm's expansion into Europe and growth of its key accounts portfolio.
"Communities are all about building connections to grow brand intuition. Companies are looking for better ways to leverage the full power of their customer and employee networks and ORC Communities provides that platform. Having the ability to engage as well as quickly curate innovative ideas with customers or employees not only builds brand and company loyalty, it also offers an incredible means of impacting revenues and marketplace differentiation," stated Adams.
"With Online Insights Communities, ORC International has a tremendous opportunity to help its clients augment their existing market understanding with deeper, real time research. This is an invaluable offering that will improve decision making, innovation, and further engage customers and employees. We are pleased to have Jennifer lead this initiative as she brings deep expertise and the leadership that will successfully drive our Communities initiative across the world," said Simon Kooyman, Chief Executive Officer.
About ORC International
ORC International is a leader in the art of business intelligence. We help companies explore, navigate and integrate insights to uncover what truly engages people around the world. With a focus on improving business performance and growth, we combine quality data, smart synthesis and a best in class digital platform to deliver transformative business insights across customers, employees, markets, and products. To learn more about ORC International, visit http://www.ORCInternational.com
ORC International Contact:
Christina Hungspruke
Senior Director of Corporate Marketing
609.452.5419
[email protected]
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SOURCE ORC International
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