Brooklyn based, Socially Responsible Startup MoralEyes personally delivered 2,600 pairs of Reading Glasses to New Eyes for the Needy.

BROOKLYN, N.Y., May 6, 2011 /PRNewswire/ -- Joe Sacks, CEO of MoralEyes, and his team hand delivered 2,600 pairs of reading glasses and sunglass readers to the offices of the New Jersey based, non-profit organization New Eyes for the Needy, bringing the company's total amount of donated glasses to 3,800 pairs.

On Wednesday May 4th, 2011, The MoralEyes team traveled in a "Zipcar" minivan to meet with New Eyes volunteers while touring their Fabulous Finds boutique and sorting facilities. The day progressed with a collaboration of ideas as MoralEyes members brainstormed with Susan Dyckman, New Eyes Executive Director, and Jake Dalton, a seasoned New Eyes veteran who has been volunteering with the organization for over 17 years. Among the potential ideas generated at the meeting was the inclusion of return mailers with product packaging for retail customers. This unique solution, meant to encourage consumers to recycle their old glasses by sending the donations directly to New Eyes, could potentially double MoralEyes' contribution to the New Eyes mission.

MoralEyes is a Park Slope, Brooklyn based wholesaler and retailer of modern reading glasses and accessories. Inspired by Blake Mycoskie of Toms Shoes, the company currently donates one pair of reading glasses to New Eyes for the Needy for every pair of glasses sold.

Non-profit New Eyes for the Needy is committed to providing eyeglasses to children and adults in need across the United States and in developing countries around the world. The charitable organization issues 80 eyeglass vouchers per week to the poor that are redeemable at participating opticians.

In the past year, New Eyes for the Needy provided eyeglasses to 4,102 needy residents of the U.S. and 200,000 poor people in developing nations, enabling children to succeed in school, adults to secure jobs and senior citizens to read medicine labels by improving their eyesight. The organization's 2010-11 budget was projected to run flat but it has benefited from an increased attendance at its fundraiser "See for Change II" in March, and from MoralEyes donations.

Apart from its philanthropic goals, MoralEyes has begun taking environmentally conscious steps to reduce its carbon footprint; with a wind energy powered office supplied by ConEdison Solutions, an increased use of 100% post-consumer papers in its production and workflow, and minimized packaging.

MoralEyes reading glasses, sun-readers and accessories are available for retail purchase on Amazon.com, MoralEyes.Com, and select retailers. MoralEyes is currently seeking sales representatives and additional retailers in many territories. Inquiries should be directed to Wholesale@MoralEyes.Com.

Related Links:

MoralEyes Website

MoralEyes Facebook Page

MoralEyes LinkedIn Page

MoralEyes Amazon Retail Page

New Eyes For the Needy Website

Press Contact:

Sara Levit, Creative Director
MoralEyes
Phone 718-764-6676
Fax 718-764-6489
Email: SaraLevit@MoralEyes.Com

SOURCE MoralEyes

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http://www.moraleyes.com