Pine-Sol® Launches 'Un Canto Al Cambio' To Celebrate Latinos And Remarkable Stories Of Transformation
Puerto Rican Singer, Actress and former Miss Universe Denise Quinones to compose and perform an original song based on the winning story
OAKLAND, Calif., June 13, 2012 /PRNewswire/ -- The makers of Pine-Sol® Multi-Surface Cleaners are teaming up with nationally recognized recording artist, actress and former Miss Universe, Denise Quinones, to introduce a unique contest where fans of the brand will have a chance to have their personal story turned into an original song. Beginning today, people can share their stories of change, hope and perseverance for an opportunity to win and share their story with audiences worldwide.
"I feel extremely honored to have been given the opportunity to be part of the Pine-Sol® 'Un Canto Al Cambio' program because it recognizes important people and events in the lives of Latinos, and showcases their personal stories of change," stated Denise Quinones. "I'm also looking forward to working closely with the winner and composing a song about a special moment in their life that can help inspire not only the Latino community, but also friends and loved ones around the world."
Almost everyone has had a pivotal moment in their life, based on an event, person or circumstance that inspired them to alter the way they live their life. Through Pine-Sol's® 'Un Canto Al Cambio' contest, participants, who normally would have only verbally passed their story from one generation to the next will have the unique opportunity to upload their stories on www.uncantoalcambio.com for a chance to have a song composed about a distinctive life moment.
"We're proud to launch the 'Un Canto Al Cambio' program to honor Latinos and their individual stories of transformation," said Katie Keil, brand manager, The Clorox Company. "Working with Ms. Quinones to compose an original song creates an innovative platform of expression to celebrate these stories."
More About the 'Un Canto Al Cambio' Program
Interested participants who would like to share their personal story can enter their submissions on www.uncantoalcambio.com. The stories will be limited to 280 written words or 90 seconds of video and each entry will need to fit into one of the following three, Pine-Sol® scent-identified categories: Original® for Familiar, Lavender Clean® for Personal and Lemon Fresh® for Professional.
After the submission phase, three finalists will be selected based on pre-established criteria. The stories will then be turned into videos and these will be posted on www.uncantoalcambio.com. From August 1 to 23, consumers can support their favorite story by liking and sharing the videos with family and friends. The selected winner will be announced in September and have their story converted into an original song written and performed by nationally recognized recording artist Denise Quinones during Fiestas Patrias in Los Angeles on Sunday, September 16. They'll also receive an all expenses paid trip to Los Angeles to attend the live performance as well a $10,000 cash prize. In addition, the song will also be available for free downloads on www.uncantoalcambio.com.
For more information on the 'Un Canto Al Cambio' program as well as details on how to participate, please visit www.uncantoalcambio.com.
About The Clorox Company
The Clorox Company is a leading manufacturer and marketer of consumer products with 8,100 employees and fiscal year 2011 revenues of $5.2 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Kingsford® charcoal, Hidden Valley® and KC Masterpiece® dressings and sauces, Brita® water-filtration products, Glad® bags, wraps and containers, and Burt's Bees® and gud™ natural personal care products. Nearly 90 percent of Clorox Company brands hold the No. 1 or No. 2 market share positions in their categories. The company's products are manufactured in more than two dozen countries and marketed in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $84 million to nonprofit organizations, schools and colleges. In fiscal year 2011 alone, the foundation awarded $4 million in cash grants, and Clorox made product donations valued at $13 million. For more information about Clorox, visit www.TheCloroxCompany.com.
SOURCE The Clorox Company
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