SAN DIEGO, Dec. 8, 2014 /PRNewswire/ -- San Diego- and NY-based full-service digital agency Piston (www.pistonagency.com) has named Jessica D'Elena-Tweed, a multi-disciplinary art director, designer and educator, to Creative Director.
D'Elena-Tweed has led design efforts for brands such as FOX Sports, H&R Block, DirecTV, Marriott International and Aetna, among others, in industries that include healthcare, sports, entertainment and hospitality. She also has worked for a number of recognized artists and institutions such as The Hammer Museum, UCLA, Lybba, Wondros, Mike Kelley and Morphosis Architects, designing major published works, projects and environments.
Piston Executive Creative Director David Schafer said, "Jessica's unique talents are a perfect fit for multi-platform storytelling. It's as if she can design in 2D and 3D at the same time, giving every project new facets and greater depth. She brings a very important aesthetic to Piston and her promotion is well-deserved."
D'Elena-Tweed noted, "The collaborative philosophy of Piston makes it the perfect fit for someone like myself who is always trying inject commercial projects with the spirit of arts and culture. I love it here."
Prior to joining Piston as Senior Art Director in 2013, D'Elena-Tweed was Art Director at Cynergy, The Experience Agency, from 2011-2013, focusing on storytelling within visual experiences across multiple platforms ranging from environmental to digital and print. She joined Cynergy from Fox Sports where she was a Senior Designer based in Los Angeles.
From 2008 to 2010, D'Elena worked at Morphosis Architects as a Senior Graphic Designer, leading high-end publication projects for Eli Broad of The Broad Foundation, French President Nicolas Sarkozy and the Royal Family of the UAE.
While at Cynergy and Morphosis, she also was on the Adjunct Graphic Design Faculty at the Southern California Institute of Architecture where she continues to teach. She began her career at Green Dragon in Los Angeles after receiving her Masters Degree in Design from the California Institute of Art (CALARTS). She holds a B.A., Fine and Studio Arts, New Media, from the University of California, Santa Barbara.
About Piston
Piston is a full-service digital agency located in San Diego and New York. Piston creates successful communications between brands and customers based on a deeper understanding of commerce, culture and technology. By connecting these three concepts, Piston builds and tracks brand relationships that span all media, channels and marketing capabilities.
http://www.pistonagency.com
Contact:
Pat Sloan
Sloan Hunt Communications
646-673-4787
[email protected]
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SOURCE Piston
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