Plastics News & Tecnologia del Plastico Announce Strategic Alliance

Aug 20, 2015, 10:44 ET from Crain Communications Inc.

VIRGINIA GARDENS, Fla., Aug. 20, 2015 /PRNewswire/ -- Carvajal Medios B2B and Crain Communications Inc. have signed a strategic alliance to share content and align commercial efforts to benefit plastics processors, resin companies and machinery manufacturers in the United States and Latin America.

Specifically, the cooperation is between Carvajal's Tecnologia del Plastico magazine and Crain's weekly newspaper, Plastics News. Tecnologia del Plastico is produced in Spanish and circulates to 17,500 subscribers in Latin America, including 9,000 in Mexico. Plastics News circulates to 45,000 subscribers, mostly in the United States.

"Partnering with Carvajal Medios B2B is the most effective way for Plastics News and our clients to reach the growing plastics markets in the Mexico, Central and South American markets," said KC Crain, Crain's executive vice president and director of corporate operations.

The publications will share editorial content in print and online, which will give advertisers dedicated environments to spread their marketing messages throughout the Americas.

"Crain Communications is an unquestionable leader in the U.S. publishing industry. Their leading publications and 99 years in the market are a testament to Crain's capacity to adapt and business savvy, all core values shared by 111-year Carvajal," said Eugenio Castro, Carvajal's vice president of corporate strategic planning.

In addition, the partnership will include cooperation with events, including the Plastics in Automotive Conference held in Detroit every January and the Autoparts Manufacturing Conference & Exhibition held in Queretaro, Mexico, every August.

"Our loyal readers and advertising clients are looking more and more to Mexico and Latin America as a relevant and growing market to export their products and technology solutions," said Brennan Lafferty, publisher of Plastics News. "Tecnologia del Plastico is the perfect partner to enable our continued support of our clients in this key region. This partnership also cements the global reach of Plastics News, by incorporating the important Latin American market to our media network."

"Partnering with Plastics News is the right move for 30-year-old Tecnologia del Plastico," said Alfredo Domador, general manager of Carvajal Medios B2B. "The rich, fresh and newsworthy content generated by Plastics News will clearly complement our current offering, adding significant value to our loyal Latin American audiences and global advertising clients. The synergies between the global reach of Plastics News and our Mexican Autoparts Manufacturing Conference & Exhibition event will expand the opportunities for knowledge transfer and commercial trade between key players of the growing Mexican automotive industry and their global counterparts who want to be part of this booming sector."

About Crain Communications

Crain Communications Inc. is a privately held media company producing 25 news publications includes many of the most influential media properties in the vertical markets they serve such as Automotive News, Advertising Age, Modern Healthcare, Plastics News, Business Insurance and Pensions & Investments. In its 26th year, the Plastics News brand includes a weekly print publication, PlasticsNews.com, multiple conferences, an online directory, two dozen e-newsletters and a research division. Plastics News is part of Crain's Global Polymer Group, which also includes Plastics News Europe, Plastics News China, Plastics & Rubber Weekly, Rubber & Plastics News, Tire Business and Urethanes Technology.

Crain Communications employs more than 825 in 13 locations including its headquarters in Detroit as well as in New York, Chicago, London, Munich, Washington, D.C., and Cleveland. For more information, visit www.plasticsnews.com and www.crain.com.

About Carvajal Medios B2B

The company offers a portfolio of 8 multimedia publications aimed at industrial and service sectors in the Spanish-speaking Latin America, reaching Mexico, Central and South America, and the Spanish Caribbean. The company caters to the fields of packaging, metalworking, plastics, industrial manufacturing, healthcare and logistics. The media portfolio includes 5 pan-regional publications, Tecnologia del Plastico (TP), El Empaque+Conversion (EE+CP), El Hospital (EH), Metalmecanica (MM) and Reportero Industrial (RI), and 3 local directories in Colombia: Catalogo del Empaque (CE), Catalogo de la Salud (CS) and Catalogo de Logistica (CL).

Carvajal Medios B2B also produces specialized events to complement its media portfolio: Manufactura de Autopartes (Auto-parts Manufacturing) and the NPE trade show seminars series in Spanish, among others, as well as direct marketing services for its advertising clients.

In addition to these 8 media titles and events, Carvajal Corporate also has owns two leading trade publications in Brazil: Noticiario de Equipamentos Industriais (NEI), in partnership with Thomas International, and Supermercado Moderno (SM). For more information visit: www.carvajalmediosb2b.com  and www.autopartmanufacturing.com.

About Carvajal Corporation

Carvajal Organization is a multinational group, founded in 1904 in the city of Santiago de Cali, Colombia. With business in 14 Latin American companies and the United States, it has 8 companies that take care of the following target markets: Education, Pulp and paper, Packaging, Communications Solutions, Spaces, Educational Solutions, Technology/Services and B2B Media. The eight companies, together, account for over 20,000 employees. For more information visit: www.carvajal.com.

SOURCE Crain Communications Inc.



RELATED LINKS

http://www.crain.com