Plated Sets Category-First Food Standards
'Food With Thought' Pledge Guarantees No Antibiotics or Added Hormones in Meat, and 100% Domestic and Sustainably Sourced Seafood
NEW YORK, Dec. 8, 2014 /PRNewswire/ -- Plated, a New York-based company that delivers fresh ingredients and chef-designed recipes for a home-cooked meal from scratch, is proud to announce its 'Food With Thought' pledge, an industry-first for ingredient standards. Launched last month, all meats (beef, poultry, pork, and lamb) shipped to Plated customers contain no antibiotics and no added hormones, and all seafood choices are 100% domestic and sustainably sourced – with no additional costs passed along to the consumer.
In a recent survey, 84% of Plated's targeted customers revealed that their top priorities when purchasing meats or seafood are choosing antibiotic- and hormone-free products. Based on customer demand and following the company's core philosophy, the new Plated 'Food With Thought' standards guarantee premium, responsibly sourced ingredients.
With an increasing number of adults in the U.S. refusing to compromise on food quality, there has been a cultural shift – and Plated is leading the charge in the burgeoning meal subscription service category. Plated has a dedicated team that sources ingredients, guided by sustainable principles and the knowledge that carefully purchasing ingredients directly impacts fishing and farming communities.
Plated's largest seafood distributor, Sea to Table, has been an instrumental partner in providing 100% domestic and sustainably sourced fish. Sean Dimin, owner of Sea to Table, says, "Plated has shown a true commitment to working with us, knowing that the purchasing choices they're making directly affects fishermen, fishing families, and traditional fishing communities across the country."
"The ranchers and farmers that we partner with make an extra effort to raise their animals the old fashioned way, without the use of antibiotics or added growth hormones," says Matt Ronan of Purely Meat Company, one of Plated's beef, pork, turkey and chicken suppliers. "Similar to Plated, we work hard to bring people the cleanest, healthiest, and most environmentally friendly products."
"Sourcing sustainable meats and fish puts more money back into the pockets of farmers and fishermen, as well as consumers. It adds value on both ends of the supply chain, and that matters to us," says Plated co-founder Nick Taranto.
'Food With Thought' standards enhance Plated's existing commitment to using local, natural, and seasonal ingredients in its chef-designed recipes. Plated is challenging industry standards with its guarantee to deliver 'Food With Thought.' Since its launch, Plated has made tremendous efforts to its customers' health and wellbeing. The company is dedicated to working with suppliers whose values align with its own and whose practices stand up to their principles. "As we continue to grow our procurement department, we are learning how to make the fresh food supply chain more efficient, cost-effective, and transparent," says Plated co-founder Josh Hix.
About Plated
Plated delivers fresh, pre-portioned ingredients and chef-designed recipes directly to customers' doors so they can create healthy, quick, and delicious meals without the hassle of menu planning and grocery shopping. Launched in June 2012, Plated currently ships to all the lower 48 states, covering 95% of the continental US. Visit www.plated.com to learn more about Plated's commitment to quality standards.
Media Contact
Sonya Safro, Plated, PR Manager, [email protected], 646-413-4250
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SOURCE Plated
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