PR Newswire invites Hispanicize 2013 attendees to "Share Your Historia" Campaign celebrates U.S. Hispanics' vibrant bicultural lifestyle and international outlook

NEW YORK, April 8, 2013 /PRNewswire/ -- PR Newswire, an official sponsor of Hispanicize 2013, invites conference attendees to tell their story and help inform a broader audience about the bicultural U.S. Latino community.  The campaign, "Share Your Historia," will kick off at the conference.  Hispanicize 2013 (http://www.HispanicizeEvent.com), the fourth annual Latino trends event, is taking place at the Eden Roc Hotel in Miami Beach, April 9-13.

(Photo: http://photos.prnewswire.com/prnh/20130408/NY90684 )
(Logo: http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a )

The "Share Your Historia" campaign invites U.S. Latinos to share how they manifest their connection to Hispanic culture. The initiative aims to celebrate this affinity and to share insights into how it shapes the consumer choices U.S. Latinos make with a wider audience.

Hispanicize 2013 attendees can share their stories on site at the PR Newswire booth, booth #8, on video and via social media using Twitter hashtag #shareyourhistoria.  PR Newswire invites participants to share affirmations and interesting details about U.S. Latinos' bicultural lifestyles, colorful insights and interesting stories. 

"Our goal is to celebrate the vibrancy and sustainability of Hispanic culture in the United States," said Dalia Paratore, Director, Multicultural Products and Services, PR Newswire. "As the recent Nielsen report 'The Hispanic Market Imperative' indicates, 9 out of 10 Hispanic parents want their children to be able to speak Spanish, and that 60% of adults say they want to be more bicultural, all suggest that Hispanic culture in the United States is here to stay."

PR Newswire, a long-time sponsor of Hispanicize, will also invite attendees to stop by its booth to collect a Latin American flag sticker they can attach to their PRN "Share Your Historia" pin, and to participate in two Visa gift card raffles.

About PR Newswire:

PR Newswire (http://www.prnewswire.com ) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Hispanicize 2013

Now in its fourth year, Hispanicize 2013 (#Hispz13) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.  Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices.  The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos. 

Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.

Media Contact:
Scott Mozarsky
Chief Commercial Officer
PR Newswire
201.360.6953

SOURCE PR Newswire Association LLC



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