PR Newswire's Business Technology Round-up, 11th October 2012

Oct 11, 2012, 09:00 ET from PR Newswire

LONDON, October 11, 2012 /PRNewswire/ --

Hilton Adds SMART Services, Creative Channel Services Broaden Client Base and E2 Announces Keynote Line-up

The prestigious Hilton hotel chain has chosen to adopt new technology provided by Uptown Network, a leading provider of "SMART" services, in order to improve the customer experience and bring the chain firmly into the 21st century.

Social, mobile, aware and real-time services, otherwise known as SMART, are an increasingly popular innovation in the hospitality sector, and the Hilton group has chosen to utilise the technology to provide customers with a digital wine list as part of a $120million renovation of its Anatole hotel.

Potential customers can download a free application from Apple's App Store with the hotel's full wine list, and can even call over the sommelier from within the app, adding an interactive dimension to the establishment's service. Hilton spokesman Ed Dorman enthused that the technology "aligns with our guests' evolving lifestyle."

Creative Channel Services, a leading provider of retail marketing technology, has announced that US retailing giant RadioShack has rolled out its "CyberScholar Retail Network" program across all 4,400 of its stores.

CyberScholar will provide RadioShack's employees with a wealth of detailed information on all of the products they are selling, as well as continually updated databases of new merchandise to ensure they can provide an unrivalled knowledgeable experience to customers.

Employees will also have the opportunity to earn cash bonuses and prizes in return for completing several online product modules, designed to solidify their learning and increase their product awareness. According to CCS CEO Andy Restivo, the technology "can influence consumer purchasing decisions and product sales on a nationwide basis".

The E2 technology conference has announced this year's line-up of keynote speakers, with representatives from industry giants including Facebook, Netflix and Mozilla all due to speak to the legion of delegates.

The much awaited conference is due to last for three days, starting on the 12th of November, with guests treated to a number of keynote speeches and workshops from influential figures in the technology industry. The focus of this year's event will be on the "influences of mobile, social and big data" tools, and how they can be used to give companies a competitive advantage in an increasingly difficult marketplace.

According to E2 General Manager Paige Finkleman, "the program is packed with best practices, thought leaders and customer examples sharing how they've leveraged enterprise applications to create a smarter, more agile business."

Follow PR Newswire on Twitter

Keep up-to-date with the latest sector-specific news headlines by following PR Newswire's Twitter accounts:

Business Technology
Public policy

About PR Newswire

PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

SOURCE PR Newswire