ProfNet Experts Available on Facebook Changes, Alternative Lending, Direct Public Offerings, More

NEW YORK, Dec. 15, 2014 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area. If you are interested in interviewing any of the experts, please contact them via the contact information at the end of the listing.

If you are in need of additional experts, you can also submit a query to the hundreds of thousands of experts in our network. You can filter your request by institution type and geographic location to get the most targeted responses. The best part? It's free! Just fill out the query form to get started: http://bit.ly/findexperts.

If you have any questions or need assistance with any aspect of ProfNet, please drop us a note at [email protected].

EDITOR'S NOTE

• How Do You Use Mobile in Your Reporting?

EXPERT ALERTS

• What the Facebook Changes Will Mean for Marketers
• Legality of Direct Public Offerings
• Alternative Lending Industry a Viable and Smart Financing Option
• Personal Finance Advice for Athletes
• Mobile Health Innovation Saves Lives, Improves Patient Outcomes

MEDIA JOBS

• Administrative Correspondent – Associated Press (LA)
• Senior Writer – Boston Globe Media (MA)
• Senior Reporter – Atlanta Journal-Constitution (GA)
  

OTHER NEWS & RESOURCES

• Grammar Hammer: Brevity
• How to Achieve Work/Life Balance
• A Healthy Approach to the Editing Process

EDITOR'S NOTE:

To better understand how members of the media use mobile devices (phones or tablets) to produce stories, PR Newswire for Journalists is asking users to participate in a quick, eight-question survey. The survey will remain open until Dec. 31: http://bit.ly/prnjmobile

EXPERT ALERTS:

What the Facebook Changes Will Mean for Marketers
Jim Belosic
CEO
ShortStack
"Facebook is not a place to sell but a place to engage with existing and potential clients and to share valuable information. If marketers don't want to pay-to-play, they'll have to double down their efforts and refocus on content that is valuable and not promotional. Marketers should also be looking at other marketing tactics and how they can use them in addition to Facebook. This includes things like email marketing, adding traditional media into your promotion strategy and exploring other social networks."
Facebook has announced a variety of changes that affect businesses. Starting January 2015, Facebook will no longer show preference to "promotional" organic posts from business Pages. They've also made updates to their posting capabilities that include interest targeting, end-date posting, smart publishing and improvements to insights for business Pages. Belosic can discuss what these changes mean for businesses and how business can leverage these updates. He is a guest writer for Inc, Forbes, Mashable, Social Media Examiner, The Muse, The Next Web and more.
Profile: http://www.profnetconnect.com/shortstack
Media Contact: Sara Piccola, [email protected]

Legality of Direct Public Offerings
Jenny Kassan
CEO
Cutting Edge Capital
"A Direct Public Offering (DPO) is a form of investment crowdfunding in which anyone can participate. DPOs do not need to wait for regulations under the JOBS Act -- they are already legal."
Kassan has over 18 years of experience as an attorney for and creator of social enterprises. She has a law degree from Yale and a masters in city planning from U.C. Berkeley. She has extensive experience with direct public offerings, nonprofit-for-profit joint ventures, cooperatives, and creative financing tools. She is based in the San Francisco Bay Area.
Bio: http://www.cuttingedgecapital.com/team/jenny-kassan/
Media Contact: Ahtziri Cooper, [email protected]

Alternative Lending Industry a Viable and Smart Financing Option
Stephen Sheinbaum
Founder
Merchant Cash and Capital
"With more alternative financing options open to small-business owners than ever before, we decided to check the pulse on where they are turning for their financing. What we found is that the alternative lending industry has matured and become a viable and timely financing option for 40% of the businesses we surveyed who have secured cash advances."
Based in New York, Sheinbaum is available to discuss small-business financing options, the alternative lending industry, the recent IPOs, and the full MCC study on the shift in small-business lending.
Website: http://www.merchantcashandcapital.com
Media Contact: Lynn Munroe, [email protected]

Personal Finance Advice for Athletes
Bijan Golkar, CFP
Vice President/Senior Advisor
FPC Investment Advisory, Inc.
"Baseball players are four times more likely to declare bankruptcy than the average American. And athletes in other sports are even worse off. Sports Illustrated estimated a few years ago that 78% of NFL players wind up in serious financial trouble within two years of retiring. Meanwhile 60% of NBA players go bust within five years after leaving the game, according to the magazine. This underscores how critical it is for athletes to receive objective financial advice."
Based in San Francisco, Golkar has been quoted in The Wall Street Journal, Forbes, U.S. News & World Report, Yahoo Finance, The Fiscal Times, Bankrate, MoneyUnder30.com, MainStreet.com, InvestmentNews.com, Physician's Money Digest, and DepositAccounts.com.
ProfNet Profile: http://www.profnetconnect.com/bijangolkar
Media Contact: Steve Garmhausen, [email protected]

Mobile Health Innovation Saves Lives, Improves Patient Outcomes
Morgan Reed
Executive Director
ACT | The App Association
"Mobile health innovation is saving lives and improving patient outcomes. But, much of this new technology is slow to reach consumers because of regulations drafted before there was even an iPhone. It is essential for the Department of Health and Human Services (HHS), Congress, and the Food and Drug Administration (FDA) to make existing regulation more accessible and useful for tech companies making these life-saving resources."
The 2014 mHealth Summit took place last week in Washington, D.C. -- a critical location to discuss advances in mobile health. ACT brought in members to participate in a panel on Capitol Hill on Tuesday, Dec. 9, addressing mobile health innovation and regulatory roadblocks. The member companies also met with key Congressional offices to talk about the need for regulatory reform. Reed is available to discuss highlights from the panel and the Congressional hearings, as well as mobile health innovation in general. In addition to leading ACT, he also serves as the policy chair for mHIMSS.
ProfNet Profile: http://www.profnetconnect.com/morganreed
Media Contact: Courtney Bernard, [email protected]

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MEDIA JOBS:

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/

• Administrative Correspondent – Associated Press (LA)
• Senior Writer – Boston Globe Media (MA)
• Senior Reporter – Atlanta Journal-Constitution (GA)
  

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OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]

• GRAMMAR HAMMER: BREVITY. "Don't use 10 words if you can say it in five." We see a variation of that writing tip in almost every article we read on this subject, yet many writers still use jargon and longer-than-necessary sentences, and often don't proofread their own writing. Why is that? Grammar Hammer Cathy Spicer explores that question and shares some timeless tips from David Ogilvy's book, "How to Write": http://prn.to/1zgm9et
• HOW TO ACHIEVE WORK/LIFE BALANCE. Whether you work for a large corporation or are self-employed, it can be challenging to manage all of your work obligations with your personal obligations. Learning how to "shut off" and appreciate what's in front of you may seem easy, but it doesn't always happen. In a recent Twitter Q&A, Rachel Weingarten, lifestyle writer, style columnist and author of "Ancient Prayer: Channeling Your Faith 365 Days of the Year," shared tips and tools to help you manage your time and learn to disconnect: http://prn.to/137GBU8
• A HEALTHY APPROACH TO THE EDITING PROCESS. You put yourself out there with your writing, so it's easy to take it personally when someone edits your work. Wendy Gustama of Linda Costa Communications Group shares her advice for how to handle the editing and proofing process in a healthy way. While her advice is directed at PR professionals, it's good advice for all writers: http://prn.to/1wXqC7w

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SOURCE ProfNet

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