Responsibility.org Calls in Shaquille O'Neal to Promote Responsible Drinking During the Madness of March

Mar 15, 2016, 00:01 ET from Foundation for Advancing Alcohol Responsibility

ARLINGTON, Va., March 15, 2016 /PRNewswire/ -- Former NBA superstar Shaquille O'Neal has once again teamed up with the Foundation for Advancing Alcohol Responsibility (Responsibility.org) to promote responsible drinking to those planning to drink while their favorite teams are shooting hoops this month.

Responsibility.org wants individuals to better understand what it actually means to drink responsibly and, if they choose to drink, to know their own individual limits. To that end, the organization created the Virtual Bar to educate individuals about responsible drinking, whether hosting or attending parties where alcohol is served. 

"The Virtual Bar is a smart tool for fans to consider using before hitting bracket parties," said O'Neal, who is featured in just-released Public Service Announcements about the Virtual Bar mobile app.

The Virtual Bar helps explain how different factors affect blood-alcohol concentration or BAC on an individual level and can also help you see how your night could go depending on the food you eat, the water you drink, and other important variables.

"We are very pleased to work with Shaq at this time of year to get the message out about what responsible drinking means for individuals and the tools available to make that a reality for them," said Ralph Blackman, president and CEO of Responsibility.org.

The organization is working to inspire conversations about what it means to drink responsibly, and the Virtual Bar is one tool to help keep that discussion going.  The Virtual Bar is available for free from the iTunes App and Google Play stores and is also available online at Responsibility.org/VirtualBar.

Interviews with Ralph Blackman are available upon request.

The Foundation for Advancing Alcohol Responsibility (Responsibility.org) is a national not-for-profit that leads the fight to eliminate drunk driving and underage drinking and is funded by the following distillers: Bacardi U.S.A., Inc.; Beam Suntory Inc.; Brown-Forman; Constellation Brands, Inc.; DIAGEO; Edrington; Hood River Distillers, Inc.; and Pernod Ricard USA. Recognizing 25 years of impact, Responsibility.org has transformed countless lives through programs that bring individuals, families and communities together to guide a lifetime of conversations around alcohol responsibility. To learn more, please visit us at www.responsibility.org.

Photo - http://photos.prnewswire.com/prnh/20160314/344099

CONTACT: Lisa Matthews, Hager Sharp, 202-706-7477, lmatthews@hagersharp.com; Sam Nathews, Responsibility.org, 202-355-1938, sam.nathews@responsibility.org

SOURCE Foundation for Advancing Alcohol Responsibility



RELATED LINKS

http://responsibility.org