Rivet & Sway Invites Women to Experience the Joy of Specs With personal styling, and frames designed exclusively for women, online boutique redefines shopping for eyewear

SEATTLE, May 15, 2013 /PRNewswire/ -- Rivet & Sway is on a mission to change the way women feel about and shop for glasses.  As the only online eyewear experience of its kind exclusively for women, Rivet & Sway's collection of frames was designed by a team of women who, simply put, want to help ladies embrace the beauty, the fun, the sexiness and joy of being bespectacled.

"A stylish pair of specs, whether your vision is perfect or not, can instantly transform a look. Glasses are no longer something we need, they're an accessory that we can't get enough of," said Sarah Bryar, Rivet & Sway's VP of Product Development. "We believe eyewear is the new "it" accessory, and we're here to make it as fun and easy to shop for glasses online as women do shoes or handbags."

Based in Seattle and founded in late 2012, Rivet & Sway set out to flip the traditional process of buying glasses on its head, making it simple, enjoyable and even illuminating. The company's thoughtful designs, personalized styling and purchasing process were created to offer time-strapped women a way to buy boutique-quality glasses without the time and fuss spent going to an optometrist's office and waiting for an appointment.

The Rivet & Sway eyewear shopping experience includes:

  • Personal Styling: Customers have access to a personal stylist who offers advice and customized frame recommendations from the collection.
  • Quick Delivery: Rather than make multiple trips to the doctor's office and spend weeks waiting for prescription lenses, customers receive home try-on kits on their doorstep within two business days and prescription glasses in less than a week.
  • No surprises: Rivet & Sway's standard $199 price includes free shipping and premium features such as ultra-thin "high index" lenses, 100% UV protection, anti-glare and anti-scratch coatings.
  • Worry-free shopping: Wrong fit? No problem. Rivet & Sway offers a no-questions-asked return within 60 days of purchase.

Personal Stylist
With something as personal as glasses, Rivet & Sway knows there is no such thing as a magical one-size-fits-all frame. That's why Rivet & Sway's online experience mimics the personal experience of shopping at a favorite boutique. Ritzy Ryciak, Rivet & Sway's Personal Stylist, offers free virtual styling consultations and online tutorials that help guide shoppers to the perfect frame based on face shape, frame size and color. She will even email customers handpicked frame recommendations based on their facial features. It's rare for online companies to have this type of personal interaction with customers and someone devoted to one-on-one styling, but for Rivet & Sway it is essential and something that sets it apart from the competition.

The Frames
From the rebel inspired Rizzo to the geek chic Je Ne Sais Quoi, Rivet & Sway's 24 frames come in colors, sizes and shapes designed to flatter women of all types. Each frame is made with the highest quality, most durable acetate, beefy barrel hinges and stainless steel rivets. Rivet & Sway is also constantly listening to customer feedback and working to refine the collection. New styles are in development and will be revealed in late summer/early fall.

"There is a world of difference between a pair of glasses you have to wear and a pair of glasses you love to wear," said Ritzy Ryciak, Rivet & Sway's Personal Stylist.  "We want women who wear glasses to embrace their 'specs appeal'. The trick is finding frames that reflect who you are and immediately give you that added boost of confidence. It's all about finding those specific shapes, colors and styles that bring out your best."

How It Works
For an accessory that is so definitive to a look, women spend surprisingly little on updating their glasses (one new pair every 1-2 years), perhaps because it's usually such a painful process. But personal style advice combined with Rivet & Sway's risk-free at home try-on kits, make the process of buying glasses as fun and easy as buying shoes, clothes or makeup, which by the way, according to research collected by Bundle, women in top US cities spend upwards of $4,000 on annually.  

Rivet & Sway's home try-on kits give shoppers three full days to test, pose and ponder which frame is their favorite. Shoppers who email or tweet a picture of themselves sporting their trial frames will even receive advice and feedback from the Rivet & Sway team.

After returning the trial frames, customers who found their match can place a prescription order online and expect their new frames within a week.

"Getting new specs is a chance to re-invent yourself, or at least your look," said Sarah. "Rivet & Sway encourages women to have fun, experiment, be bold and ultimately feel more beautiful in glasses."

About Rivet & Sway
Rivet & Sway is an eyewear brand and online shopping boutique designed exclusively for women. The company, based in Seattle and founded in 2012, is on a mission to make women more beautiful in glasses. With an online experience that mirrors a favorite boutique, Rivet & Sway offers personal styling advice, free home try-on kits and a standard price point of $199, which includes prescription lenses, upgrades, two-day FedEx shipping and a 60-day, no-questions asked return policy. For more information about Rivet & Sway visit www.rivetandsway.com.

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Rivet & Sway Media Kit

SOURCE Rivet & Sway



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