Sean "Diddy" Combs and the Makers of CIROC Ultra Premium Vodka Launch CIROC PEACH CIROC introduces the newest flavor to its spirits portfolio

NEW YORK, Feb. 8, 2012 /PRNewswire/ -- The recipient of Market Watch's 2011 Spirits Brand of the Year, CIROC Ultra Premium today announces the newest addition to its flavor portfolio – CIROC PEACH. This new line extension joins CIROC Vodka, CIROC RED BERRY and CIROC COCONUT, providing consumers with not only the reassurance of quality in their flavored spirits, but also an offering that is infused with natural fruit flavors.

With its robust introduction during New Year's Eve celebrations in New York, Los Angeles, Chicago, Houston, Miami and other select markets across the nation, CIROC PEACH has already paved its way in the lifestyle marketplace as the next "hot" variant.  Working with top tier mixologists, the brand has created specialty drink offerings including the Peach Bellini, White Peach, and Black Peach. The liquid features a refined and dulcet taste and will be featured in the weeks to come at high profile events surrounding Fashion Week in New York, Oscar and Grammy weekends in Los Angeles, as well as events during basketball's All-Star week in Orlando, FL. Consumers can also enjoy CIROC PEACH at top restaurants, bars and lounges throughout the U.S. 

"We revolutionized the industry with the introduction of CIROC RED BERRY and CIROC COCONUT, this time we plan to make an even bigger impact.  I'm excited to announce the launch of CIROC PEACH, the newest addition to our family of flavors and a surefire winner. Early results from select markets across the country show that consumers really enjoy the fresh, succulent flavor of Peach. CIROC PEACH is guaranteed to be a game changer," states Sean "Diddy" Combs.

CIROC PEACH features the scent of sun-ripened fresh peaches and delivers a succulent peach flavor with a hint of orchard fruits for a velvety, fresh and clean finish. Launching nationally on Feb 8, 2012, CIROC PEACH will be available in 50mL, 200mL, 375mL, and 750 mL, along with 1L and 1.75L sizes. The new flavor will be available to consumers at the suggested retail price of $34.99 for a 750mL bottle. The specialty spirit is 70 proof and 35% ABV. The makers of CIROC remind consumers to celebrate life responsibly.

CIROC PEACH Cocktails

CIROC Peach Bellini
1.25 oz CIROC PEACH
Fill to the top with chilled champagne

CIROC White Peach
1.5 oz CIROC PEACH
1.5 oz Ginger Ale

CIROC Black Peach
1.5 oz CIROC PEACH
.75 oz Pineapple
Splash of Hennessy

About CIROC Ultra Premium Vodka

CIROC Ultra Premium Vodka is made using French Mauzac Blanc and Ugni Blanc grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC launched nationwide in September 2003.  In October 2007, DIAGEO - the world's largest spirits, wine and beer company - made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC. The makers of CIROC Vodka launched two new flavors - CIROC RED BERRY and CIROC COCONUT - in February 2010 and introduced CIROC PEACH regionally in October 2011, nationally in February 2012. All three are also made with vodka distilled from fine French grapes, and infused with natural coconut, wild berry, peach and other tropical/fruit flavors. In September 2011 Market Watch Leaders recognized CIROC as 'Spirits Brand of the Year' for its outstanding performance and unprecedented growth during the 2010 fiscal year. © 2012 Imported from France by DIAGEO, Norwalk, CT.   

Media Contact:
Ben Russo
EMC|BOWERY
323.656.2030
Ben@emcbowery.com  

Tammy Thompson
Diageo
203.229.4876
Tammy.Thompson@diageo.com  

Ryan Stender
Blue Flame Agency
917.449.2447
Rstender@blueflame.us.com

SOURCE CIROC Ultra Premium Vodka




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