SAO PAULO, Feb. 5, 2013 /PRNewswire/ -- GOL Linhas Aereas Inteligentes S.A. (BM&FBOVESPA: GOLL4 and NYSE: GOL), (S&P: B, Fitch: B+, Moody's: B3), the largest low-cost and low-fare airline in Latin America, announces that SMILES has just signed its first nationwide agreement with a leading retail chain, Camisaria Colombo. As of now, store customers who are registered with loyalty program will be able to accumulate points with SMILES.
"We are seeking partners who, like Colombo, add value and attractiveness to our program", declared Denis Piovezan, Vice-President of SMILES. "Camisaria Colombo is now the biggest menswear chain in Brazil and will offer SMILES members the possibility of accumulating miles in around 400 points of sale throughout the entire country".
For Alvaro Jabur Maluf Jr, CEO of Camisaria Colombo, "the choice of SMILES as the chain's loyalty program is fully aligned with our commitment to offer Colombo's 2.5 million customers innovative and attractive products with a better cost/benefit ratio, given that the program is 100% in line with the needs and aspirations of our target public, as well as being an additional tool for increase long-lasting relations with Colombo's customers".
The accumulated miles can be redeemed for air tickets, called premium tickets, for GOL flights throughout Brazil, Latin America and the Caribbean and throughout five continents with the partner airlines. With the new purchasing platform, SMILES Shopping, it is also possible to redeem items such as electronics items, tickets for shows, home appliances, furniture, toys, bed, table and bath linen, books and make-up, among many others.
INVESTOR RELATIONS Edmar Lopes - CFO Andre Brandi - Planning and IR Manager Gustavo Mendes - Investor Relations Jenifer Nicolini - Investor Relations Phone: (11) 2128-4700
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ABOUT GOL LINHAS AEREAS INTELIGENTES S.A. GOL Linhas Aereas Inteligentes S.A. (Bovespa: GOLL4 and NYSE: GOL), the largest low-cost and low-fare airline in Latin America, offers around 900 daily flights to 65 destinations in 10 countries in South America, Caribbean and the United States.
SOURCE GOL Linhas Aereas Inteligentes S.A.