Spanish-Language Radio Personality "Piolin" Returns to Entravision Stations

Will launch new morning show in fourteen Entravision radio markets

Entravision Solutions to exclusively represent network advertising sales

09 Dec, 2014, 09:18 ET from Entravision Communications Corporation

LOS ANGELES, Dec. 9, 2014 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC), a diversified media company serving Latino audiences and communities, today announced that legendary radio personality, Eddie "Piolin" Sotelo, will launch a morning show, "El Show de Piolin," on 16 of the company's radio stations beginning on January 5, 2015, as part of a programming and network advertising sales agreement.  Considered one of the most successful radio hosts in the history of Spanish-language radio, Piolin previously hosted a successful morning program, "Piolin por la Manana," on select Entravision radio stations between 2006 and January 2012.  

"Piolin's return to network radio is nothing short of monumental and we're eager to bring his incredibly popular program to our twelve Tricolor stations, La Nueva in the Rio Grande Valley and Super Estrella in Los Angeles," said Jeffery Liberman, Chief Operating Officer of Entravision. "Building on the success of our wildly popular afternoon program, 'El Show de Erazno y La Chokolata', Piolin is a perfect complement to our current programming lineup.  Further, the addition of Piolin will significantly strengthen Entravision Solutions as the premier advertising sales organization for syndicated Spanish-language content nationally.  When combined with our fast-growing digital assets and big data resources, we are ideally positioned to maximize the incredible star power that Piolin brings to our multimedia organization."

Entravision Solutions, the company's national sales and marketing arm, will retain the exclusive rights to handle network advertising sales for "El Show de Piolin", which will be syndicated across the country.  Entravision Solutions will also have the exclusive right to sell national advertising for all of Entravision stations including those that will broadcast "El Show de Piolin".  By adding "El Show de Piolin" to the company's current network syndicated sales lineup of "El Show de Erazno y La Chokolata", "Alex 'El Genio' Lucas", "El Pajarete con Armida y La Flaka", "La Super 20 de State Farm", "De Farra con Lupillo Rivera" and "Super Gol", Entravision Solutions will continue to represent the best in Spanish-language national content.                

"I am so excited to be launching 'El Show De Piolin' through my syndication company, Alliance Radio Network.  I am also thrilled to be working with Entravision again, not only as the major affiliate group, but also as the sales organization representing all network sales for the program," said Piolin. "The move to air the program on Entravision stations in fourteen markets is the natural next step for me and I can't wait to bring the show to their incredible and dynamic audience. I can't wait to get back in front of my wonderful fans!"

Airing from 6:00 to 10:00 a.m. PST on weekday mornings, "El Show de Piolin" will broadcast in the following Entravision radio markets:

Piolin will provide more information about "El Show de Piolin" during an on-air appearance on "El Show de Erazno y La Chokolata" on Wednesday, December 10 at 4:00 p.m. PST.

About Entravision Solutions Entravision Solutions specializes in the national representation of Spanish-language media with an emphasis on radio, online and mobile platforms, creating national marketing solutions through national spot, unwired network, wired network through nationally-syndicated programming, event marketing and online and digital client advertising solutions through a single 360 platform that reaches approximately 90% of all U.S. Latinos. Entravision Solutions hosts one of the largest national advertising sales forces, representing over 130 Spanish-language radio stations in 29 of the top 30 U.S. Latino markets and Entravision Solutions Network. Entravision Solutions' portfolio of media partners includes Deportes Media, ESPN Deportes/Disney, El Zol Media, Entravision Communications Corporation, Imagen Group Inc, Lazer Broadcasting, Lotus Communications, Sony Music US Latin, Imagen Group Inc, Media Latino, MVS, Tejas Broadcasting and a host of other strong independent broadcasters in both traditional and emerging Spanish-language markets. Entravision Solutions is headquartered in Los Angeles with five regional offices around the country. Entravision Solutions is a wholly-owned subsidiary of Entravision Communications Corporation (NYSE: EVC).

About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company with an integrated platform of solutions and services that includes television, radio, digital media and data analytics to reach Latino audiences across the United States and Latin America. Entravision has 58 primary television stations, including in 20 of the nation's top 50 Latino markets, and is the largest affiliate group of both the top-ranked Univision television network and Univision's UniMas network. Entravision also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations, and Entravision Solutions, a national sales representation and marketing organization specializing in Spanish-language media platforms and radio networks. Entravision also offers a variety of digital media platforms and services, including digital content, digital advertising platforms, including the #1-ranked online advertising platform in Hispanic reach, according to comScore Media Metrix®, and data analytics solutions designed to maximize the opportunity for advertisers and marketers to connect with the growing Latino consumer market. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.

SOURCE Entravision Communications Corporation



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