SquareTrade's Research Finds Customers Report iPad 2 Damage 3.5 Times More Likely Than iPad 1
10.1% of iPad 2 SquareTrade warranty owners reported a failure or accident within first 12 months of ownership
SAN FRANCICSO, March 14, 2012 /PRNewswire/ -- SquareTrade, the largest independent warranty provider in the world, just completed an extensive report on iPad breakage rates. Based on data compiled from 50,000 SquareTrade iPad customers, the company found that iPad 2 owners reported breakage 3.5 times as often as iPad 1 owners.
The entire study is available for download here: http://www.squaretrade.com/pages/ipad-reliability-1203
Highlights of the study include:
- 9.8% of iPad 2 owners reported a failure from accidental damage within the first 12 months, compared to only 2.8% of original iPad 1 owners.
- Because the rate of accidental damage tends to happen on a straight line basis, SquareTrade projects almost 20% of its iPad 2 warranty customers to report accidental damage over 2 years, compared to 5.5% of iPad 1 devices.
- Customer data reveals that outside of accidents, the iPad remains an extremely reliable device. Minimal normal use failure rates have even further decreased for the iPad 2.
Founded in 1999, SquareTrade works with top retailers to offer warranties that make sense with a no-hassle service to protect consumer electronics and appliances. SquareTrade's service is uniquely researchable with millions of customers who have consistently rated SquareTrade's service 5-star reviews. SquareTrade was awarded BizRate's Circle of Excellence for 2010, and is the winner of the 2012 and 2011 Stevie Award for Sales & Customer Service and The 2012 People's Choice Stevie Award. SquareTrade is privately held and headquartered in San Francisco. Recently Bain Capital led a $238 million growth investment in SquareTrade. For more information, go to www.squaretrade.com.
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