- Aaron Krickstein and Morgan Pressel Deliver the Unexpected
BOCA RATON, Fla., Nov. 30, 2011 /PRNewswire-USNewswire/ -- St. Andrews Country Club of Boca Raton launches a new website featuring Aaron Krickstein, a nine-time ATP tour titleist and Morgan Pressel, LPGA Tour professional, as virtual online spokespersons welcoming visitors to the club. The new website and utilization of advanced technology and marketing features further enhance the club's brand relevance and strengthen its' position as one of the premier country clubs in the U.S.
St. Andrews Country Club is a leader in club communication strategy and its most recent movement into the interactive media space also includes an identity shift featuring a new icon complementing the website redesign, and a number of comprehensive, member-focused marketing programs designed to sustain and enhance awareness and participation in club events and activities.
"I was seeking to utilize our combination of these two well-known celebrity athletes as a unique feature on our new website," remarked Joel Miller, Communications Chair of the Board of Governors of St. Andrews Country Club. "Our visitors have the benefit of hearing from Morgan herself on how she learned to play golf on the courses at St. Andrews Country Club and why she now lives here and enjoys the benefits of membership when she is not touring on the LPGA circuit," Miller continued. "Aaron, of course, is a well known tennis celebrity especially among the people who fulfill our demographic profile. Utilizing our unique combination of Aaron Krickstein and Morgan Pressel gave us a significant edge over others in our category."
The new St. Andrews Country Club website not only embraces state-of-the-art technology but engages the members with targeted emails, online and mobile reservations and access to their statements which are updated nightly. The professional staff is constantly adding to the website with tournament results, videos, photo album slide shows and reminders about upcoming events and activities.
"Effective, current and consistent communication to our members and prospects is a top priority at St. Andrews Country Club. Our new website, combined with Mobile Services, allows us to effectively reach our audience through a variety of communication vehicles. Our online resources now include dining reservations, member directory, club calendars, buddy lists, effective marketing tools and so much more. Our partnership with Clubessential is another way we deliver on our brand promise to provide our members with premier communications that exceed their expectations," explained Craig D. Martin C.C.M., St. Andrews Country Club Chief Operating Officer and General Manager.
Martin went on to add, "We continually strive to differentiate St. Andrews Country Club by embracing unique communication opportunities while maintaining our focus on visually enhancing the Member experience and conveying the value of owning a residence in our community. In addition to our globally recognized reputation of service excellence, we pride ourselves on consistently elevating the value and perception of the Club to the benefit of our Membership."
This past summer St. Andrews Country Club connected with Clubessential, a leading provider of web-based software and technology to the private club industry to discuss the vision and objectives Martin and the club's Board of Directors wanted to achieve. In less than two months this new relationship resulted in a fresh, easy to navigate and update website that the members continue to use with growing frequency.
"Clubessential is always pleased to work with top tier clubs like St. Andrews because they push the envelope, adopting engaging new technologies – like Mobile Services – that are attractive to a new generation of members," said Dr. William Ivers, CEO of Clubessential. "We partnered with St. Andrews to explore a new technology, building a 'virtual assistant streaming video' to tell the story of their history and traditions. The partnership worked very well and we are all delighted with the results."
In 2009 St. Andrews Country Club began utilizing new branding and the tagline, "St. Andrews Style," both of which reflect the Club's commitment to providing its' membership with the superior service, facilities and exclusive events it is recognized for as one of the highest ranked Platinum Clubs of America and is also a recipient of the elite Emerald Club designation.
About St. Andrews Country Club
St. Andrews Country Club of Boca Raton, a resident-only Platinum Club of America, is internationally recognized for magnificent estate residences. The Club features superior amenities, two 18-hole championship golf courses, including an Arnold Palmer Signature Design®. In November 2010 a brand new state-of-the-art Golf Performance Center was unveiled and includes an indoor hitting bay, private practice area, covered patio with complimentary beverage station, state of the art V1 Digital Coaching System and FlightScope Launch Monitor® technologies and a Callaway Golf® branded club fitting area. The Club also offers 15 clay tennis courts, including a European red clay court, a state-of-art spa and fitness center and a 125,000 square foot Clubhouse in the center of it all. The Clubhouse provides unequalled culinary delights, a year-round social calendar and offers spectacular views of the lakes, fountains, fairways and manicured greens. St. Andrews has played host to numerous PGA golf exhibitions led by touring pros such as Phil Mickelson, Arnold Palmer, John Daly and Rocco Mediate, and is the home course to LPGA Touring Professional Morgan Pressel. For more information, please visit www.standrewscc.com or follow us on Facebook and Twitter.
SOURCE St. Andrews Country Club