2014

STANLEY, A Brand Of PMI, Introduces New Line Of Adventure Coolers Locking in cold 36% longer, these are the only hard-sided coolers with any formal cooling claims

SEATTLE, July 11, 2013 /PRNewswire/ -- STANLEY, a brand of PMI, announces today the release of their new line of Adventure Coolers available in two sizes: 7 QT/6.6 L and 16 QT/ 15.1 L. Backed by a lifetime guarantee, these new coolers keep cold for 26 hours (7 QT) and 38 hours (16 QT) respectively. This is 36% and 38% longer than any other cooler in the category.

Built tough, the Stanley Adventure Coolers lock in cold longer because of several unique features including:

  • A foam-insulated body and lid that contains more than 2.5 times the foam of a typical competitor by weight
  • Leak-resistant gasket that locks in cold 
  • Sturdy latches and hinges that ensure a tight seal and stands up to ongoing wear and tear

"Looking at the category and the success of our existing Classic Cooler, we saw an opportunity to bring our expertise in thermal insulation and devotion to creating durable products into the personal cooler space," explains Mike Bross, Executive Vice President at PMI. "Until now, we felt consumers lacked options when shopping for coolers. They were forced to choose between high priced specialty coolers and lower end commodity coolers. Our new Adventure Coolers now bring them quality performance at competitive prices. Consumers now have a choice."

Having fueled outdoor adventures for the last century, Stanley's expertise in the food and beverage category enables the brand to deliver add-on features that consumers want but until today couldn't find. Unique features such as adjustable tie-downs allowing users the flexibility to nestle another bottle, food jar or even a jacket on top of the cooler to pack a day's worth of gear. The cooler's flat top also provides that paramount seat when one is unavailable. Both features allow Stanley consumers to pack more with less. A critical need for any day outside whether it's for work or play.

Available in two sizes – 16 QT/15.1L (MSRP $65) and 7 QT/6.6 L (MSRP $40) – and two colors (navy or green), the STANLEY Adventure Coolers will be available spring 2014 at retailers nationwide and online at www.stanley-pmi.com.

About STANLEY:
Invented by William Stanley on September 2, 1913 (official patent date), the all steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, the STANLEY brand has been delivering superior food and beverage gear for rugged, active lifestyles and remains dedicated to this simple promise: buy STANLEY products, get quality gear. Built for Life®. Learn more, visit www.stanley-pmi.com.

About PMI:
Founded in 1983, by Rob Harris, PMI manufactures, markets, and designs innovative food and beverage solutions for busy lifestyles across the globe. PMI's two most recognizable brands, Stanley® and Aladdin®, are both over 100 years old. Guided by principles of sustainability, community and integrity, PMI has extended these beloved brands into the future while remaining rooted in their past. Headquartered in Seattle, WA, PMI has offices in Bentonville, Shanghai, Amsterdam and Manila and ownership in PMI Joinease manufacturing in China. It currently distributes its products in over 50 countries worldwide.

Media Contacts:
Bethany Mousseau
Momentum Media PR
781.801.9663
bethany@momentummediapr.com

JoAnne Anderson
STANLEY, a brand of PMI
206.256.1270
joanne.anderson@pmi-worldwide.com 

Related Link:
STANLEY, a brand of PMI

SOURCE STANLEY, a brand of PMI



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