Sterling Brands Releases On the Future, A Forecast of Near-Future Trends and Products for 2015 and Beyond
New product designs include "925 nano-pockets" to sanitize hands, "LifeSense," a health tracking device and the "PersonalRecycler" for at-home printing from plastic scraps
NEW YORK, Dec. 3, 2014 /PRNewswire/ -- Imagine a world where urbanization and a desire for healthy living result in next-level products like pockets embedded with a silver-based, antimicrobial nanotextile that sanitizes your hands on the go, or pots and pans that broadcast your every pancake flip and soup stir, or a rewards card that measures your credibility and trust for the sharing economy. That future is not as far-off as you think. Sterling Brands, a world-class brand strategy, design and innovation firm, today released On the Future, its first annual forecast of the trends and products that will shape our lives in the near future. The report examines consumer data and global trends in industries as varied as fashion, technology, urban planning and food production, to arrive at 15 Sterling Futurecasts, or fully designed products and services that are plausible in the near future.
"We're really excited about the possibilities for consumers and brands in the near future. We predict there will be a plethora of products and services grown out of the convergence of technological advancements and consumer needs," said Deedee Gordon, President of Innovation at Sterling and author of the report. "For example, with more than half of the adult American population made up of single people, one of the most promising trends we see makes the connection between urbanization and single-serve food items."
Using a cross-section of cultural anthropology, market research, trends observation and forecasting, and industrial and experiential design, some of the Sterling Futurecasts include:
- Urban Defense – The over-population of urban environments and the creation of more mega-cities will drive the creation of health and wellness products that help consumers navigate and fight environmental challenges.
- Augmentality – Wearables that track the steps you take or the food you eat are already falling behind the true potential for the convergence between health and technology. Future products will allow for up-to-the-minute reports on your blood composition in order to recommend changes to your diet and exercise regimens as you-go.
- Frugeois (pronounced Froo-ZHwa) – Millennials and the generation that follows have each experienced the recent economic recession in their own way, and learned that conspicuous consumption and careless spending never ends well. For them, being frugal and finding new ways to reuse and repurpose what they already have is paramount.
Debbie Millman, Chief Marketing Officer at Sterling, said, "I'm really excited about the results of this report, particularly the impact on the concept of 'home.' Our research and predictions point to a real change in how we perceive home, what makes up our homes, and how we spend our time once in them. What's coming will be revolutionary."
For more information, or to download On the Future, please visit sterlingbrands.com.
About Sterling Brands
Established in 1992, Sterling Brands is a leading brand consultancy headquartered in New York City, with offices in Chicago, Cincinnati, London, Los Angeles and San Francisco. Sterling focuses on three distinct, but related core services around brand development: brand strategy, brand innovation and brand design. Expertise across a variety of disciplines gives the consultancy a unique and holistic view of brands that enables it to be a stronger and more valuable partner to its clients.
Sterling is part of the Omnicom Group of companies. For more information, please visit sterlingbrands.com.
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SOURCE Sterling Brands
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