Teva Launches 'Pair for a Foot' on World Water Day, March 22 Long-term initiative will help protect over four million linear feet of global waterways in 2011
GOLETA, Calif., March 22, 2011 /PRNewswire/ -- In 2011, Teva® (a division of Deckers Outdoor Corporation) (Nasdaq: DECK) is extending its commitment to clean water through a new initiative called "Pair for a Foot." The program helps protect one linear foot of global waterways for every pair of Teva shoes and sandals sold in 2011 through donations to clean water non-profits including the Ocean Conservancy and long-time partner Waterkeeper Alliance. Teva estimates "Pair for a Foot" will help preserve 4.3 million feet of waterways.
"The Teva brand was born on the water and we feel a strong obligation to help protect our most precious natural resource," says Joel Heath, Teva Global Marketing Director. "We're proud to support organizations that do vital work to protect the environment."
Last year, Teva donated $100,000 to the Waterkeeper Alliance's "Save Our Gulf" initiative, a fundraising and awareness campaign fighting to protect the Gulf Coast's communities and environment from the long-term devastating impacts of the BP oil disaster. The emergency donation from Teva assisted in the effort to save marine life, wildlife, beaches and waterways that are relied upon for both fishing and recreation.
"Teva has been a terrific corporate partner for Waterkeeper Alliance and we're thrilled about the Pair for a Foot campaign, both from a fundraising and an awareness standpoint," states Kristine Stratton, executive director for Waterkeeper Alliance.
The "Pair for a Foot" program (www.teva.com/cleanwater) extends Teva's commitment to clean water and its partnership with Waterkeeper through 2011 and beyond. "Over the years, we have participated in numerous community river clean-ups with local Waterkeeper chapters. We are excited to be making a deeper, long-term commitment to water with this initiative," says Heath.
Teva is a global adventure brand dedicated to helping people Live Better Stories. The concept of "adventure" is different depending on whom you talk to, but everyone understands an adrenaline rush, a dopamine high and a staggering sense of wonderment. Teva helps provide such moments. Since its birth on the Colorado River in 1984, Teva has a deeply ingrained connection to water, which is manifested in their products and clean water advocacy. In 2011 and beyond, Teva is launching "A Pair for a Foot," and, with nonprofits Waterkeeper Alliance and the Ocean Conservancy, will clean a linear foot of global waterways for every pair of shoes sold. It's a tall order, but Teva is taking it on so that everyone may Live Better Stories. Find us at www.teva.com and www.Facebook.com/Teva.
Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, Tsubo®, and Deckers® Flip Flops are registered trademarks of Deckers Outdoor Corporation.