MIAMI, Fla., Jan. 28, 2013 /PRNewswire/ -- In commemoration of National Wear Red Day, the American Heart Association, Macy's and Siempre Mujer are celebrating together with Find Your Red shopping parties at Macy's stores, where women all over the country will be able to purchase red clothing and accessories, while learning more about the Go Red for Women campaign.
During the Find Your Red shopping parties, participating women will enjoy a unique shopping experience and will receive special discounts for wearing red or purchasing a Red Dress pin for $2 as a donation to the campaign.
The goal of Siempre Mujer's partnership is to create awareness in the Latino community about the importance of heart disease prevention. Macy's & AHA have launched the Find Your Red campaign, which encourages women to wear red with style and creativity while promoting the importance of a healthy heart.
Maria Cristina Marrero, Editor-in-Chief of Siempre Mujer magazine, stated that "As a Latina, and knowing that Hispanic women in the United States are 30% more likely to be overweight than non-Hispanic women - which is a terrifying number if you take into account that being overweight is one of the main causes of heart disease – it was important for me to support this cause. I am delighted to be able to participate in the Find Your Red shopping parties at Macy's during such an important year when the National Wear Red Day campaign celebrates its 10th anniversary. I find it unacceptable that 1 out of every 3 adult Hispanic women is classified as obese. Something needs to be done about it and I'm proud that the American Heart Association, Macy's and Siempre Mujer share the same mission."
"At Macy's, we are so proud that we have been a national sponsor of Go Red For Women from its inception. From the in-store experiences, social media campaigns, and, this year, the magnificent lighting of our Herald Square building red, we are always evolving and finding innovative ways to build support and educate our customers," says Martine Reardon, Macy's Chief Marketing Officer. "Since 2004, we have raised $40 million for the American Heart Association's Go Red For Women movement, helping to fund life-saving research and raise awareness of this preventable disease."
The Find Your Red shopping parties will take place in select Macy's stores throughout the country on January 30 & 31st, 2013. Siempre Mujer editors will be on hand to converse with attendees after the presentation of a fashion show with the latest trends and beauty tips to sport the perfect red look.
The editors of Siempre Mujer will be visiting the following cities on January 31st, 2013
Aventura Mall (Miami, FL)
Maria Cristina Marrero, Editor-in-Chief
Carlos Javier Aranzales, Horoscope Editor and astrologer for siempremujer.com
Memorial City (Houston, TX)
Trilce Hernandez, Web Editor
State Street, 3rd Floor (Chicago, IL)
Ursula Carranza, Executive Editor
S. Coast Plaza, 1st Floor (Orange County, CA)
Haymme Marin, Web Editor
Join Siempre Mujer and Macy's on January 31st to kick off National Heart Month with style!
For more information, visit www.siempremujer.com
Press & Publicity
The Dream Team Agency
About Siempre Mujer
Launched in September 2005, Siempre Mujer is the first-ever Spanish-language lifestyle publication for Hispanic women living in the United States. Published by Meredith Corporation (NYSE: MDP), Siempre Mujer reflects the lifestyles, aspirations and dreams of Hispanic women who keep their traditions alive and embrace new American values. Siempre Mujer helps the Hispanic woman navigate this new culture by covering the worlds of: fashion and beauty; food and entertaining; family and parenting; culture and entertainment; relationships and self-development; health and fitness; finance; and home decor. The bi-monthly national magazine has a rate base of 550,000 and an audience of more than 3.5 million.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
SOURCE Siempre Mujer