"The Cap'n Crunch Show" Airs Exclusive Interview With Hollywood Heartthrob Burt Reynolds

In the Wake of Highly-Publicized Controversies, the Cap'n's Friend Stands Behind Him and Joins Team Crunch

Jul 17, 2013, 09:31 ET from PepsiCo

CHICAGO, July 17, 2013 /PRNewswire/ -- Despite a firestorm of recent media speculation regarding his uniform and naval rank, Cap'n Crunch has remained at the helm of the S. S. Guppy and his late-night talk show "The Cap'n Crunch Show." Late last night, the Cap'n welcomed his longtime friend and silver-screen legend, Burt Reynolds, as an honored guest on the animated online show.

"Oh, Horatio and I go way back," said Reynolds. "We practically started the mustache boom of the late '60s. I'm proud to stand by him today."

The first installment of the two-part interview premiered last night on "The Cap'n Crunch Show" YouTube channel: www.youtube.com/capncrunch

"I've had to navigate some choppy waters these last few weeks, but with the help of Team Crunch and supportive friends like Burt, I see smooth sailing ahead," quipped Crunch. "Now that my Cap'n-hood is assured, I can focus on more important things, like my show...and where to get eyebrow-friendly hats."

While hints have been made about the Cap'n leveraging his recent publicity and talk show notoriety to land a potential guest hosting gig, no official statements have been issued.

"Sorry, but I'm only interested in talking about Burt today," said Crunch. "Any talk show hosts who need an able-bodied stand-in can contact my assistant Sea Dog with offers."

The inaugural season of "The Cap'n Crunch Show" premiered in April and just three episodes remain. As part of his televised quest to make his big comeback and soak up today's pop culture, the Cap'n has learned about social media, reluctantly discovered dubstep, brushed up on the latest fashions and challenged his rival Jean LaFoote to a dance-off. He has been thrilled by the outpouring of support for the show from his online fans and looks forward to revealing a few more surprises in the remaining episodes.

"The Cap'n Crunch Show" is produced by global digital agency Huge, in partnership with Gifted Youth, the commercial production division of Funny or Die. Fans can interact with the Cap'n in the following ways:

About Cap'n Crunch
Cap'n Crunch has been a mainstay in the cereal aisle since it was first introduced in 1963. Owned by the Quaker Oats Company, a unit of PepsiCo, Inc., the ready-to-eat cereal brand features six varieties including Original, Crunch Berries, Peanut Butter Crunch, OOPS!  All Berries, Chocolatey Crunch and Cinnamon Roll Crunch. For more information, please visit www.capncrunch.com, Facebook.com/capncrunch or @realcapncrunch.

About PepsiCo 
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.  

Contact:
Rachel Gillman Rischall
Olson PR
rgrischall@olson.com
312.577.1759

SOURCE PepsiCo

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