The Wrangler® Tough Enough to Wear Pink™ Campaign Celebrates 10th Anniversary and $20 Million Fundraising Mark
WRANGLER® TOUGH ENOUGH TO WEAR PINK CAMPAIGN RAISES FUNDS LOCALLY AT RODEOS ACROSS THE UNITED STATES AND CANADA
SANTA ROSA, Calif., Dec. 9, 2014 /PRNewswire/ -- Wrangler® Tough Enough to Wear Pink™ Founder Terry Wheatley announced Monday, December 8, 2014, in Las Vegas at the Wrangler National Finals Rodeo (Wrangler NFR), the grassroots cowboy campaign called Tough Enough To Wear Pink has reached the $20 million fundraising mark to fight breast cancer. This year also marks the 10th anniversary of the campaign.
Since its inception in 2004, the Wrangler Tough Enough to Wear Pink campaign has relied on the hard work of regional rodeos and western events across the country to raise funds that benefit local community breast cancer charities. It is through the dedication of volunteers on the ground at local events that drives the campaign's success.
"We're proud to have raised more than $20 million since we began 10 years ago and we're grateful to the more than 300 rodeos and events that participate each year, the cowboys and cowgirls who have made this campaign their own, and to Wrangler, the title sponsor of the campaign," said founder Terry Wheatley. A breast cancer survivor herself, Wheatley the creator of Purple Cowboy the official wine of the PRCA, is a wife and mother to professional rodeo competitors.
Wheatley founded Wrangler Tough Enough to Wear Pink in 2004 with Karl Stressman, former director of special events for Wrangler and current commissioner of the Professional Rodeo Cowboys Association (PRCA). Wrangler has been involved since the beginning and continues to be the title sponsor of Wrangler Tough Enough to Wear Pink.
Lacey Wheatley, Terry Wheatley's daughter-in-law, is the director of Wrangler Tough Enough to Wear Pink and coordinates with rodeos and other non-rodeo organizations to create the pink-themed fundraisers. Her daughter Katie supports the social media outreach for the campaign.
Hats Off to the Top Five Wrangler TETWP Rodeo Fundraisers in 2014
1. Cattlemen's Days
2. Black Hills Stock Show & Rodeo
3. Minot Y's Men's Rodeo
4. Red Bluff Roundup
5. Lynden Rodeo
About Wrangler® Tough Enough To Wear Pink?™ (TETWP™)
Wrangler® TETWP™ was created by entrepreneur and breast cancer survivor Terry Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, Wrangler TETWP has empowered rodeos in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised $20 million for breast cancer charities, most of which stays right in the local communities. The grassroots movement has inspired other sports communities to mount their own Wrangler TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America. For more information on how to help, visit www.toughenoughtowearpink.com.
About Wrangler®
Wrangler® is proud to be the title sponsor of Wrangler® Tough Enough to Wear Pink™ and is available nationwide in specialty stores, including work apparel chains, farm & fleet, and western stores, as well as through online and catalog retailers, and www.wrangler.com. To find a retailer or for more information on the Wrangler® family of products, visit www.wrangler.com or call 888-784-8571.
About VF
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands. The company's top six brands are The North Face®, Wrangler®, Timberland®, Vans®, Lee® and Nautica®; other brands include 7 For All Mankind®, Bulwark®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, Kipling®, lucy®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® , Splendid® and Smartwool®.
VF Corporation's press releases, annual report and other information can be accessed through the company's home page, www.vfc.com.
About Vintage Wine Estates
Vintage Wine Estates is a family-owned, Santa Rosa-based collection of wineries dedicated to producing a range of wines from Napa, Sonoma, Mendocino and other fine winegrowing appellations. Vintage Wine Estate portfolio includes Girard Winery, Clos Pegase Winery, Cosentino Winery, Viansa Winery, Windsor Vineyards, Sonoma Coast Vineyards, Cartlidge & Browne Winery, Ray's Station, Middle Sister, Wine Sisterhood, Monogamy. PromisQous, Purple Cowboy, Girl and Dragon, Deep Purple and a range of exclusive label brands.
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SOURCE Wrangler Tough Enough To Wear Pink
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