The1stMovement Pins WOW -Women Of Wrestling
Independent, global boutique digital agency The1stMovement scores Jeanie Buss WOW-Women Of Wrestling for build-out of its digital ecosystem
PASADENA, Calif., Dec. 16, 2014 /PRNewswire/ -- The1stMovement (The1stMovement.com) (T1M) announced they have been selected as the Digital Agency of Record by WOW Enterprises, LLC for the Los Angeles Lakers owner, Jeanie Buss controlled, WOW – Women Of Wrestling (WOW). T1M will partner with WOW for strategy, design, development and continued build out of all of WOW's digital initiatives.
"With my background in sports, I've always believed in delivering the best possible consumer experience. WOW is about celebrating and sharing the excitement, energy and passion I feel for WOW's female Superheroes," stated Jeanie Buss, Los Angeles Lakers President and WOW Owner. "We sought an agency that could leverage digital media to grow and monetize our brand. The1stMovement was the sole agency to meet our key requirements of 1) proven digital strategy, design and development expertise, 2) providing key insights into our enthusiastic fan base and 3) delivering an outstanding customer experience."
Ming Chan, T1M's CEO, stated, "We are excited about this opportunity to develop WOW's digital strategy, and to enable them to further their engagement with their enthusiastic fan base. These new digital properties, when combined with their social media platforms, will provide fans an integrated, highly engaging digital ecosystem."
"I'm personally excited about re-launching WOW in 2015 and the empowerment that it represents, as well as the high quality of entertainment that it provides. Before we debut our new series of shows, we want to expand our digital presence in anticipation of the fan interest," explained Jeanie Buss.
"This is a very important relationship for us," continued Ming Chan. "We know WOW took months to interview many agencies. We understand WOW is a passion play for Jeanie and we are thrilled to say WOW is a passion play for us too!"
For more information about WOW, visit www.wowe.com and for T1M, visit www.the1stmovement.com or call (626) 689-4993.
About The1stMovement, LLC
The1stMovement (T1M) is an independent digital agency dedicated to fundamentally evolve behavior through creating engaging digital experiences for clients in the relationship era. With offices in Los Angeles, Denver and Hong Kong, T1M leverages digital strategy, creative and technology to build awareness, community, and commerce for many of the world's most renowned brands. For more information, visit www.the1stmovement.com (http://the1stmovement.com/).
About WOW-Women Of Wrestling
WOW is the premier organization and content provider for live events and programming featuring women's professional wrestling. Its characters, empowered women from all different backgrounds and professions are marketed as "WOW Superheroes" and are the main attraction of every WOW presentation. WOW's digital ecosystem consists of its owned web, Facebook, Twitter, Instagram and YouTube channel. Together these systems comprise the 'WOW World' customer platforms. To join the WOW World and further information on the WOW Superheroes, visit www.wowe.com (http://wowe.com/).
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SOURCE The1stMovement
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