Ubokia.com Launches Campaign to Support CARE's Lifesaving Work in Africa

SAN FRANCISCO, Oct. 4, 2011 /PRNewswire/ -- Ubokia.com, the new website that has fundamentally changed the way people buy online, today announced a social good campaign to benefit those in need in the Horn of Africa. By posting a "want" on Ubokia.com, and letting sellers respond, buyers get exactly what they want, safely and securely. On behalf of each new member that signs up at Ubokia.com, the company will donate $1 to CARE, which allocates an industry-leading 91% of funds to people on the ground.

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"The UN recently declared a sixth famine zone in Somalia, with roughly four million Somalis in crisis in that drought-stricken country," said Mark Pine, Ubokia CEO. "The UN further indicated that 750,000 people are at risk of death in the next four months if there is no adequate response; many of those are children. This inspired us to take action. I believe businesses have the responsibility and opportunity to give back and help those in need. I want to challenge all CEO's to join me in supporting a charity they are passionate about."

For every new member who signs up at Ubokia.com—membership is free and takes seconds—Ubokia will donate $1 to CARE to provide life-saving supplies to families in need around the world. Every $70 empowers a family of six with a better life, starting with water containers, a cooking set, sleeping mats, mosquito nets, a jerry can, soap, and aquatabs to purify enough water for a month.

"This great brand, and this worthy cause, deserve our full support," said Eric Harr, CARE Ambassador. "On October 8th, I am taking on the world's toughest one-day sporting test, the Hawaii Ironman, to fight for those who fight for survival each day. By taking a moment to become a member on Ubokia.com, you will experience buying in a new and exciting way—and, with the support of Ubokia.com, we can win this fight against hunger and poverty. Together. Now, that's social power!"

To learn more, visit: http://Ubokia.com.

About Ubokia

Ubokia.com is an online community designed to help you get what YOU want, whether it's a bicycle, a job or someone to help you clean up a local park. As a member of Ubokia.com, you can share your wants with a vast community of Ubokians as well as people in your social network. The community provides advice and works to help you fulfill your want. In addition to posting wants, you can browse the wants of others, respond to these wants, and share wants with friends through social networks.

About CARE

Last year, CARE programs improved the lives of more than 55 million people in 66 countries. They allocate an industry-leading 90% of funds to people on the ground. CARE not only feeds the hungry, and does emergency relief work, they help tackle underlying causes of poverty so people can become self-sufficient, bringing about permanent social change.

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SOURCE Ubokia.com