Underwear Company for Tweens Announces Crowdfunding Effort for New "Pocket Pantie"
Aims to raise $20,000 by November 2nd
WASHINGTON, Oct. 21, 2014 /PRNewswire/ -- Last week, Girl Lux, Inc. (www.girllux.com) launched their crowd source funding Kickstarter campaign for their new product, the Pocket Pantie™. The start-up company, founded earlier this year, is 100% woman-owned and operated. Girl Lux designs products for tweens, ages 8-14 years old - focusing on underwear and bras for girls going through the stages of becoming a young woman.
Company founder, Melissa Ovard, started Girl Lux after recalling her own time as a young girl (www.girllux.com/pages/our-story). Coming from a multiracial family, Ovard, a Korean American adoptee, was raised in a home that celebrated diversity and the beauty of skin tones. She wanted to create underwear that would work for every girl, no matter her shape or color.
Girl Lux's signature product, the Debut Bra™, comes in five matching skin tone shades and made of soft, seamless fabric to reduce visibility and be more comfortable for girls when they first begin wearing a bra. Girl Lux's second signature product, the Pocket Pantie™ has a small, interior pocket just big enough to hold a wrapped panty liner. It is also available in sizes that are large enough for adult women too.
Girl Lux's Kickstarter campaign has turned to supporters online to help raise funds for start-up costs. This venture additionally cultivates an environment where backers can come together to support a common interest in the name of their daughters, nieces, sisters, friends and loved ones.
Kickstarter provides the perfect platform for Girl Lux's audience. In 2013 alone, over three million people pledged $480M for Kickstarter campaigns around the world. When asked why Girl Lux decided to pursue crowd-funding efforts, Ovard notes, "we want the company's roots to start with a community of women from diverse backgrounds, coming together to help make things a bit easier for this next generation of tween girls."
If successfully funded, Ovard expects to place the first bulk immediately so products will be available for purchase in time for the upcoming holiday season. To learn more about Girl Lux, readers can visit the project's pitch page: http://kck.st/1qkxjY8.
About Girl Lux:
Girl Lux is much more than just an apparel company for tween girls. Our mission is to offer high quality, age-appropriate underwear and sportswear with the goal of empowering girls with comfort and confidence.
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SOURCE Girl Lux, Inc.
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