Univision Partners With Penske Media Corporation To Produce Exclusive Multiplatform Entertainment Offering -- "Variety en Primer Impacto"
Co-Branded Entertainment Segments Focus on Hollywood's Most Famous Hispanic Stars and Newsmakers and is Now Available on All Univision Platforms
MIAMI, June 18, 2013 /PRNewswire/ -- Univision News, the award-winning news division of Univision Communications, Inc, the leading media company serving Hispanic America, and Penske Media Corporation (PMC), parent company of Variety, the world's premier source of entertainment news, have joined forces to create a co-branded multiplatform entertainment segment for Univision Network's "Primer Impacto" (First Impact), one of the highest rated newsmagazine shows in the United States and several Latin American countries.
Titled "Variety en Primer Impacto," the 2.5 minute segment is now available across all Univision platforms—broadcast and digital. It presents the day's most important entertainment news, focusing on Hollywood's most prominent Hispanic stars and newsmakers.
"Variety's reputation in the world of show business news and Univision's unique understanding of the Hispanic audience guarantees a first-rate offering that gives our viewers unparalleled access –on air, online and on mobile– to the lives and careers of their favorite Hispanic celebrities in the Hollywood film and television industries," said Isaac Lee, president of Univision News. "In addition, this groundbreaking alliance of our two powerful brands offers advertisers new and exciting opportunities for reaching Univision's highly engaged audience—the fastest growing consumer segment in the U.S."
"PMC's constellation of multi-platform entertainment brands continues to be a leader in entertainment news. And to align our Variety brand with Univision and their leading news program 'Primer Impacto' is the perfect alliance for targeting this critical growth demographic," said Jay Penske, PMC Founder and CEO.
"Variety en Primer Impacto" is being produced by PMC out of its Los Angeles studios and its executive producers are PMC's Michael Davis and Primer Impacto's Pilar Campos. "Variety en Primer Impacto" is now available on air, online, and on mobile.
About Univision News
Univision's award-winning News division is committed to informing the country's fastest growing segment across all media platforms, including TV, Radio, and Interactive. Hispanics count on the latest and most relevant content that impacts the community through: "Noticiero Univision," the Network's evening, late evening and weekend national newscast; Sunday public affairs program "Al Punto" (To The Point); newsmagazine shows "Aqui y Ahora" (Here and Now) and "Primer Impacto" (First Impact); as well as morning news segments on "Despierta America" (Wake Up America). In the last year, Univision has strengthened its news team and expanded its news operations by adding Investigative and Documentary Units.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; UniMas, a leading Spanish-language broadcast television network reaching 89% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Distrito Comedia; UVideos, the first bilingual digital network serving Hispanic America; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive, a network of products and offerings including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.
About Penske Media Corporation (PMC)
PMC is a leading digital media and publishing company founded by Jay Penske in 2004. Today, PMC engages with audiences across the web as well as television, mobile, print and social media to reach more than 115 million consumers monthly, according to Comscore. PMC owns a unique and growing portfolio of lifestyle brands that provide the web's best original content in categories including entertainment, sports, breaking news, media, finance, tech, health, shopping, fashion, beauty, and automotive. Variety, PMC Studios, Movieline, Deadline Hollywood, OnCars, Hollywood Life, ENTV, India.com, BGR, TVLine, AwardsLine, Young Hollywood Awards, The Style Awards, and Breakthrough of the Year Awards are all part of the expanding PMC portfolio. For more information on PMC and its brands, please visit www.PMC.com or its digital properties directly.
About Variety and Variety.com
Variety and Variety.com are the premiere sources of news, reviews and analysis of the business of entertainment. With a focus on film, television and the digital space, and under the direction of three of the industry's most respected editors—Claudia Eller, Cynthia Littleton and Andrew Wallenstein—and publisher Michelle Sobrino, Variety and Variety.com provide those inside the industry with news and information needed to remain competitive in the ever-changing business of entertainment, while offering those outside the industry an insider's access to their favorite actors, filmmakers and television producers. Variety and Variety.com are part of the Penske Media Corporation portfolio of media brands.
SOURCE Penske Media Corporation (PMC)
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