SALT LAKE CITY, July 15, 2013 /PRNewswire/ -- USANA Health Sciences Inc. (NYSE: USNA), a global nutritional company, opened its doors today to a new, state-of-the-art office in Bogota. The opening establishes USANA's presence in Colombia, USANA's 19th market worldwide.
"Opening business in Colombia is a perfect choice for USANA due to the strong connections we already have to the country from our outstanding leaders in Mexico," said Carlo Ledezma, USANA's general director of Mexico. "We can see huge opportunities for growth in this market since Colombia is one of the largest Spanish-speaking countries in the world and has become strong in the direct selling arena. Plus, there is a critical need for essential nutrients in this part of the world."
Colombia has an emerging economical climate due to the strong entrepreneurial spirit abiding throughout the country. The market is also ripe for introducing high-quality nutritional products since the country has had a recent surge in people looking to improve their health and live an overall more active, healthy lifestyle.
"This is a big step for us as we open our doors in South America. We expect even further growth into the Americas from this expansion," said Dave Wentz, USANA's chief executive officer. "By increasing our offering to Colombia, we are able to provide quality nutrition and a unique opportunity to the South American region, where the demand for vitamins and dietary supplements will continue to rise."
Colombia is the third leading market in Latin America and 16th largest overall direct sales market.
About USANA Founded in 1992, USANA Health Sciences (NYSE: USNA) is a U.S.-based nutritional company that manufactures high-quality supplements and personal care, energy and weight-management products in its FDA-registered facility in Salt Lake City. USANA's products, used by more than 600 professional athletes, are developed by the company's award-winning team of scientists and sold directly to Preferred Customers and Associates in 18 international markets. USANA has earned NSF Certified for Sport® certification for its SportsPak, Essentials™ (Chelated Mineral and Mega Antioxidant), Proflavanol® C100, Active Calcium™, Procosa® and BiOmega™ products. It has also earned NSF dietary supplement certification for its HealthPak™.
USANA is the No. 1 Rated Brand in Direct Sales Based on Customer Satisfaction in ConsumerLab.com's 2013 Survey of Vitamin and Supplement Users. Named one of Outside magazine's "Best Places to Work" for four consecutive years, USANA has received more than 100 state, national and international accolades, including Utah Best of State, Stevie Awards, Australian Business Awards, NutriSearch Editor's Choice and others. Learn more about USANA (www.USANA.com) and the USANA True Health Foundation (www.USANAfoundation.org/), stay current with the official USANA blog (www.whatsupUSANA.com), like us on the USANA Facebook page (www.facebook.com/USANAhealthsciences), or follow USANA on Twitter (@USANAinc).
Media Contact: Ashley Collins Executive Director of PR, Social Media and Communications USANA Health Sciences, Inc. (801) 954-7629 media(at)us.usana(dot)com