ViSalus Focuses On Hispanic Customer Experience - Creates Culturally Specific Programs and Materials In Response to Latino Leaders In The Field -
ORLANDO, Fla., July 23, 2013 /PRNewswire/ -- ViSalus, a company that has helped millions of people in the United States, Canada and the United Kingdom transform their health and fitness through the Body By Vi Challenge™, announced recently at its national Vitality convention (July 19-21) an expansion of culturally relevant programs and materials for the Latino market to connect with a community that is disproportionately more likely to be overweight or obese. Improving and expanding its reach to the more than 50 million U.S. citizens of Hispanic descent is a crucial step in ViSalus's global expansion and, most importantly, in its mission to help people lose weight.
"Hispanics are 1.2 times more likely to become obese than non-Hispanics," said Nick Sarnicola, Co-Founder and Global Ambassador of ViSalus. "This is an important constituency for us and we are excited to bring the Body By Vi Challenge to them to change more lives that are truly at-risk."
In a collaborative effort with the more than 5,000 independent ViSalus promoters of Latino heritage, ViSalus has created a new convenient cash payment solution, adapted hundreds of promotional materials to cross the cultural and language barrier, is launching a multi-city Spanish-only Challenge Tour in Q3 2013, and supporting the greater Hispanic community by focusing on developing ViSalus Vi-Cares™ charitable initiatives important to this growing demographic. In addition, the Spanish language version of The New York Times best seller, "Nothing to Lose, Everything to Gain," the story of ViSalus CEO Ryan Blair's experience from humble beginnings to serial entrepreneur, debuted at the convention.
ViSalus is a healthy lifestyle company that is dedicated to Taking Weight Off The World™, One Person At A Time, 10 Lbs. At A Time. Founded in 2005, ViSalus develops quality weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent promoters. ViSalus markets its products in North America under the ViSalus® brand, and in the United Kingdom under the Vi™ brand through the Body By Vi Challenge™, which has helped millions of people lose millions of pounds. ViSalus is headquartered in Los Angeles, California and Troy, Michigan and is majority-owned by Blyth, Inc. (NYSE: BTH). For more information about ViSalus, please visit vi.com, and follow the Vi-Community on Facebook and Twitter.
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by the fact that they do not relate to statements of historical or current facts, and include statements concerning our plans, objectives, goals, strategies, future events or performance and underlying assumptions. Forward-looking statements often include words such as "anticipates," "estimates," "expects," "projects," "intends," "plans," "believes" and words of similar substance in connection with discussions of future operating or financial performance. Our forward-looking statements are based on management's current expectations and assumptions regarding ViSalus's business and performance, the economy and other future conditions and future events, circumstances and results. As with any projection or forecast, forward-looking statements are inherently susceptible to uncertainty and changes in circumstances. ViSalus's actual results could differ materially from those expressed or implied in the forward-looking statements. Important factors that could cause ViSalus's actual results to differ materially from the forward-looking statements include those set forth in Blyth, Inc.'s most recently filed Annual Report on Form 10-K as well as other factors described in such Annual Report on Form 10-K, this press release and other filings made by Blyth, Inc. with the Securities and Exchange Commission.
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