DENVER, Dec. 9, 2014 /PRNewswire/ -- Wayin, a company that is changing the way that social content and analytics are delivered and experienced, today announced it has appointed Mike Rosol as Vice President of Sales. Mike will be responsible for leading the company's sales and business development efforts as well as expanding the sales team in the US and in new markets around the word.
With more than 20 years of experience in social and enterprise software markets, Rosol has held executive positions at start-ups and multinational companies including Spredfast, Salesforce, Oracle, RightNow Technologies and HiveLive where he built successful sales forces from the ground up.
"As social content becomes the centerpiece for how marketers connect with consumers, having talent like Rosol to lead our sales organization is vital," said Wayin CEO Elaine Feeney. "He brings a wealth of experience, expertise, and respect from the technology community that will help us maximize the opportunity to present new social experiences to leading brands, agencies and broadcasters around the world."
With real-time marketing at the forefront of how brands and consumers connect, Rosol believes that social content is key to giving marketers better value for their social marketing and communication efforts. Having the right social intelligence tools to understand and visualize the social conversation to engage consumers on any device is what interested Rosol in joining the Wayin team.
"I am thrilled to join Wayin and to build on the proven assets the company has developed in the social tech space," said Rosol. "I look forward to working with this team and with Wayin's social intelligence and visualization platforms to deliver value to advertisers and brands around the globe."
Wayin is a social intelligence and visualization company that integrates social content into new experiences for consumers and delivers greater value and control for brands. Wayin provides the ability to aggregate, curate, integrate, visualize, and measure social content and data in real-time — allowing companies of all sizes to extend and derive new value from their social marketing and communication efforts. Visit www.wayin.com and follow @Wayin.