YOU On Demand to Launch On Southern Media Corporation's 3GTV Mobile Platform

- Service will be available immediately to 6 million mobile video subscribers

Dec 11, 2014, 09:20 ET from YOU On Demand Holdings, Inc.

NEW YORK, Dec. 11, 2014 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD) ("YOU On Demand"), a leading Video On Demand ("VOD") service provider in China delivering Hollywood movies to mobile and TV screens, today announced a strategic partnership with Southern Media Corporation ("SMC"), to deliver feature films to SMC's 3GTV mobile video platform.  The mobile video platform currently serves 6 million subscribers through China Mobile, China Unicom and China Telecom in Guangdong, a province which has the largest mobile service and movie box office in China.

The service will be jointly operated and marketed by SMC and YOU On Demand and will feature recently released blockbusters and library movie titles from YOU On Demand's multiple content partners.

In conjunction with this launch, YOU On Demand will also enter into an expanded strategic cooperation agreement with SMC.  The partnership will help guide the long-term growth for both YOU On Demand and SMC by expanding to other SMC platforms and TV channels both within Guangdong and across China.

SMC and YOU On Demand will host an official launch event on December 13, in Guangzhou, the capital and largest city of Guangdong province in South China.  Mr. Zhang Huijian, Chairman of SMC, Ms. Zhirong Ye, President of SMC, the head of China Mobile Guangdong and Weicheng Liu, CEO of YOU On Demand will participate and speak at the event.  Over 50 regional media outlets will attend and get an opportunity to explore and experience the mobile platform on smartphone devices that will be distributed on site.

"We are proud of this strategic partnership with SMC and all of the hard work that went into making this launch successful," said Weicheng Liu.  "This will be an extraordinary opportunity for SMC's current and quickly expanding mobile subscriber base to enjoy YOU On Demand services on the backbone of well-established 3GTV mobile platform.  Additionally I look forward to working with SMC on more strategic initiatives as YOU On Demand continues its commitment to provide rich and diverse content to customers anytime/anywhere on multiple screens and multiple platforms."

"We are excited to showcase YOU On Demand on our mobile TV platform.  This is an important first step of a symbiotic relationship that will develop deep benefits for both companies.  Right after the official mobile launch we will turn our attention to bringing the YOU On Demand brand to an expanded universe of Southern Media's loyal subscriber base," said Ms. Zhirong Ye, President of SMC.

Southern Media Corporation (www.3GTV.net)

Southern Media Corporation is a wholly owned operating subsidiary of Guangdong Television Station.  SMC's primary businesses includes cable network television, media operations, advertising, digital distribution, new media, content marketing, cable network support, television content production, digital magazine publication and other related activities.

About YOU On Demand Holdings, Inc. (http://corporate.yod.com)
YOU On Demand (NASDAQ: YOD), is a leading multi-platform entertainment company delivering premium content, including leading Hollywood movie titles, to customers across China via Subscription Video On Demand and Transactional Video On Demand. The Company has secured alliances with leading global media operators and content developers.  YOU On Demand has content distribution agreements in place with many of Hollywood's top studios including Disney Media Distribution, Paramount Pictures, NBC Universal, Warner Bros., Miramax Films, Lionsgate and Magnolia Pictures, as well as a broad selection of the best content from Chinese filmmakers. The Company has a comprehensive end-to-end secure delivery system, governmental partnerships and approvals and offers additional value-added services. YOU On Demand has strategic partnerships with the largest media entities in China, a highly experienced management team with international background and expertise in Cable, Television, Film, Digital Media, Internet and Telecom. YOU On Demand is headquartered in New York, NY with its China headquarters in Beijing.

Safe Harbor Statement

This press release contains certain statements that may include "forward looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

CONTACT:
Jason Finkelstein                                    
YOU On Demand                                    
212-206-1216                                          
jason.finkelstein@yod.com                    
@youondemand

SOURCE YOU On Demand Holdings, Inc.



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