2014

Yummie by Heather Thomson Launches InShapes Collection: The Latest Advancement In The Hosiery Department Proving that shapewear IS comfortable!

NEW YORK, Feb. 4, 2014 /PRNewswire/ -- Yummie by Heather Thomson, the New York-based shapewear, hosiery and intimates brand, announces the launch of InShapes, proving that comfortable shapewear is possible!  Following the launch of footed leggings in fall 2013, InShapes is the brand's latest advancement in the hosiery department and its first offering of high-waisted shapewear.  Yummie's InShapes collection delivers an innovative and fashionable shapewear solution for the everyday modern woman.

(Photo: http://photos.prnewswire.com/prnh/20140204/NY57882 )

Debuting in stores and online in February 2014, the InShapes collection offers a line of shaping bottoms designed to support and lift a woman's figure in all the right places.  Yummie continues to transform the hosiery industry with a completely seamless design to avoid any visible lines and to prevent rolling and pinching.  The InShapes collection is knit on a 40-gauge hosiery machine, the lightest weight possible to produce seamless construction.  Each style features Yummie's signature hourglass design that promises to maintain the feminine shape of a woman's figure while three different compression zones target her problem areas: Zone 1 hugs the tummie, Zone 2 tends to the thigh with medium tightness, while Zone 3 is light and thin around the leg.  The InShapes collection will leave a woman feeling as confident as she feels comfortable!

"As a designer, I'm all about giving women what they want – that's the goal," says Heather Thomson, Founder and Chief Creative Officer of Yummie.  "So after doing some research on what else was available in the hosiery market, I found that there were very few options available for women that would leave her looking and feeling her best.  So I knew we must 'Yummify' it.  My plan with InShapes is to show women that shapewear IS comfortable!  It is a second skin, an everyday fashion accessory.  We challenged ourselves to make a best seller the Yummie way, and now we have InShapes!"

Available in four styles, including the Lilo High Waist Capri, Cleo High Waist Short, Harlo Short and Cameo High Waist Brief, the collection is available in Black, Mink and Naked to match any skin tone.  Retailing between $36 – 48, InShapes will be available at Yummielife.com.

ABOUT YUMMIE BY HEATHER THOMSON
Heather Thomson revolutionized the shapewear industry with the launch of her patented Original Yummie Tummie tank in 2008. Thomson continues to evolve the brand each season.  In 2011, Thomson launched her Yummie Denim collection which has reformed the premium denim industry with pieces that lift, support and slim without losing their shape.  Most recently, Thomson launched leggings for fall 2012 that offer 360° shaping throughout the waist and legs.  Yummie by Heather Thomson is today's leading hybrid of fashion meets function, an accessory that can be added for any occasion and any body type to make women feel confident, comfortable and stylish.  It's a modern collection of wardrobe layering basics that are meant to be seen.  Yummie by Heather Thomson is limitless design, always versatile and functional to the everyday women. Each piece in the collection smoothes and shapes to take pounds and bumps off a woman's appearance. Recognized as a leading innovator in shaping technology, Thomson has been issued a number of patents for her Yummie by Heather Thomson designs.  Yummie by Heather Thomson currently has distribution agreements in the United Kingdom, Ireland, Germany, Switzerland, Austria, Australia, the United Arab Emirates, Saudi Arabia, Kuwait and other Middle Eastern countries as well as extensive direct sales to more than 20 other countries.  Please visit http://www.YummieLife.com for additional information.

 

SOURCE Yummie by Heather Thomson



RELATED LINKS
http://www.yummielife.com

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