News from BlueKai A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

Latest

23 Apr, 2014, 09:00 ET BlueKai Partners With Tapad To Help Brands Unify Data Across Screens

 BlueKai, the industry's leading SaaS solution for data management, analysis and activation in marketing, today announced a partnership...


17 Apr, 2014, 09:00 ET BlueKai and Optimizely Team Up To Create Customized Experiences

 BlueKai, the leading SaaS solution for data management, analysis and activation in marketing, and Optimizely, the leading global...


09 Dec, 2013, 17:00 ET WhoToo Releases B2B Audience Targeting Solution on the BlueKai Platform

 WhoToo, Inc. a data-as-a-service (DaaS) and digital marketing platform provider today announced the release of the D&B Online Targeting...


05 Dec, 2013, 14:16 ET BlueKai Helps Brands Get Smarter About Targeting Audiences on Twitter

 BlueKai, the only independent SaaS solution for data management, analysis and activation in marketing, today announced a partnership with...


31 Jul, 2013, 09:00 ET New Study Shows Inflection Point for Brands Using Data Driven Marketing Efforts For More Than Display Targeting

BlueKai, the leading Data Activation System for both marketers and publishers, today released its second Data Impact Report which revealed that...


02 Jul, 2013, 09:00 ET BlueKai Platform Enables Brands to Break the Silos Between Offline and Online Interactions, Enabling Consistent Activation Across Disparate Channels

 BlueKai, the leading Data Activation System for both marketers and publishers, today announced that the company's data management platform...


16 May, 2013, 09:00 ET BlueKai Offers New Methodology For Ensuring Data Accuracy

BlueKai, the only end-to-end SaaS solution for data management, analysis and activation, today announced a new methodology designed to provide...


30 Apr, 2013, 12:00 ET BlueKai and Big Blue Team Up Within IBM's Digital Data Exchange (DDX)

 BlueKai, the only end-to-end SaaS solution for data management, analysis and activation, today announced a partnership with IBM, in which...


11 Apr, 2013, 09:00 ET Play Ball! BlueKai Adds MLBAM to DMP Lineup

Just in time for the opening of the 2013 baseball season, BlueKai, the only end-to-end SaaS solution for data management, analysis and activation,...


27 Mar, 2013, 13:18 ET BlueKai Partner Program Expands Into New Channels; Reflective of Marketers' Need for Cross-Channel Data Intelligence and Activation

 BlueKai, the world's first complete enterprise data activation system for intelligent marketing, today announced that its Partner Program has...


26 Feb, 2013, 12:25 ET BlueKai Names Abe Taha Vice President of Data Science and Engineering

BlueKai, the world's first complete enterprise data activation system for intelligent marketing, today announced that Abe Taha has been named Vice...


04 Dec, 2012, 06:00 ET New DMP Study: More than Half of Brands Adopt Data Management Platforms to Inform Cross-Platform Marketing Within The Next 12 Months

 A new report released today from Radar Research and BlueKai revealed brands are quickly making the data management platform (DMP) a technology...


25 Sep, 2012, 09:00 ET BlueKai Activates Data Intelligence to Mobile Marketing

BlueKai, a Silicon Valley company at the forefront in helping marketers and publishers become more intelligent about their audiences, is dialing up...


08 Aug, 2012, 09:05 ET Korrelate Shows BlueKai Data Predicts Offline Purchases

 BlueKai and Korrelate today announced an alignment of BlueKai segments to offline purchases by combining their respective technologies while...


30 Jul, 2012, 09:10 ET BlueKai Announces Partnership With Datacratic to Bring to Market a Unique Look-a-Like Modeling Solution

 BlueKai, the world's only complete enterprise platform to help brands fully organize, process and utilize all their collective streams of...


18 Jul, 2012, 09:00 ET BlueKai Announces Launch Of First Complete Data Activation System For Data-Driven Marketing

BlueKai, the world's only complete platform for data management, acquisition and insights, today announced the launch of its single Data Activation...


26 Jun, 2012, 09:00 ET BlueKai Names Cory Treffiletti To Executive Team For Marketing

BlueKai, the world's leading data activation system, today announced that Cory Treffiletti, a leader in the digital media landscape since 1994, has...


08 May, 2012, 09:00 ET BlueKai Launches New Partner Program to Help Marketers Navigate the Growing Ecosystem of Data Solutions

BlueKai, the world's most connected customer data cloud for data management, analysis and activation, today announced the launch of a new partner...


26 Apr, 2012, 09:00 ET V12 Group Selects BlueKai as Exclusive Data Management Platform (DMP) Provider

V12 Group, a leading provider of offline consumer data announced that it has selected BlueKai, the world's most complete platform for data...


10 Apr, 2012, 09:00 ET BlueKai and Datalogix Partner to Expand Purchase-Based Modeled Audiences for Brand Advertisers

 Brand marketers have a new modeling resource as the result of an expanded partnership announced today between BlueKai and Datalogix. BlueKai...


02 Nov, 2011, 09:00 ET BlueKai Growth Shows Increasing Adoption of Data-Driven Marketing Strategies

BlueKai, the world's most complete platform for audience data management and analysis, today announced a series of milestones that positions the...


30 Aug, 2011, 09:00 ET BlueKai Launches Hub for Analyzing All Audience and Media Performance Data in DMP

BlueKai, the world's only complete platform for data management, analysis and acquisition, today announced the launch of TrackSimple RAD 360™...


02 Aug, 2011, 09:00 ET BlueKai Appoints Two New C-Level Executives

BlueKai, the world's only complete platform for data management, analysis and acquisition today announced the appointment of Jon Ingalls as the...


24 May, 2011, 09:00 ET The Largest Marketers in the US Choose BlueKai DMP

BlueKai, the world's only complete platform for data management, analysis and acquisition, today announced that in less than six months, five of...


04 Apr, 2011, 06:00 ET BlueKai Becomes First Data Platform to be TRUSTe Certified Under New Third-Party Data Collection Program

BlueKai, the world's only complete platform for data acquisition, management and analysis, today announced that it has become the first data...