News from mythings A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

Latest

Mar 23, 2016, 09:00 ET myThings MAPP Provides Developers Their Favored Path to App Retargeting - No Additional SDK

myThings, a global leader in retargeting, today announced its Mobile Analytics Partners Program (MAPP), enabling marketers to seamlessly run app...


Nov 03, 2015, 09:00 ET Assaf Suprasky, Former Matomy Executive VP of Mobile, Appointed New CEO of myThings

myThings, a global leader in programmatic advertising, announced today the appointment of Assaf Suprasky as its CEO. Suprasky will replace myThings...


Mar 04, 2014, 06:00 ET Former Orange Digital EVP Stephanie Hospital Joins myThings' Advisory Board

myThings, the global leader in customized programmatic ad solutions, announced today that former Orange Digital Executive Vice President Stephanie...


Jan 21, 2014, 09:05 ET Retargeting Sales Increase by 18% when Adding Mobile to Mix, New Study Finds

Key findings in myThings' study: decision making phase in mobile 13x shorter than desktop, smartphones and tablets both play key role in...


Dec 11, 2013, 11:06 ET myThings Redefines Transparency of Programmatic Ad Campaigns

The new advertiser-centric offering focuses on enhanced data visibility and customized solutions myThings, a global leader in programmatic ad...


Oct 09, 2013, 06:45 ET myThings named FBX-qualified company, bringing customized approach to Facebook retargeting

 myThings, a global leader in customized programmatic ad solutions, announced today that it has been officially certified as an FBX-qualified...