News from myThings A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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23 Mar, 2016, 09:00 ET myThings MAPP Provides Developers Their Favored Path to App Retargeting - No Additional SDK

myThings, a global leader in retargeting, today announced its Mobile Analytics Partners Program (MAPP), enabling marketers to seamlessly run app...


03 Nov, 2015, 09:00 ET Assaf Suprasky, Former Matomy Executive VP of Mobile, Appointed New CEO of myThings

myThings, a global leader in programmatic advertising, announced today the appointment of Assaf Suprasky as its CEO. Suprasky will replace myThings...


21 Jan, 2014, 09:05 ET Retargeting Sales Increase by 18% when Adding Mobile to Mix, New Study Finds

Key findings in myThings' study: decision making phase in mobile 13x shorter than desktop, smartphones and tablets both play key role in...


11 Dec, 2013, 11:06 ET myThings Redefines Transparency of Programmatic Ad Campaigns

The new advertiser-centric offering focuses on enhanced data visibility and customized solutions myThings, a global leader in programmatic ad...


09 Oct, 2013, 06:45 ET myThings named FBX-qualified company, bringing customized approach to Facebook retargeting

 myThings, a global leader in customized programmatic ad solutions, announced today that it has been officially certified as an FBX-qualified...


27 Aug, 2013, 06:00 ET myThings Partners With TagMan to Move Advertisers Beyond Last Click Digital Marketing

myThings and TagMan lay down the gauntlet to all digital marketers with a complimentary value-added Marketing Attribution serviceto all myThings...


13 Aug, 2013, 09:00 ET myThings opens New York Office, Appoints New VP Sales Americas

myThings, a global leader in data-driven advertising solutions, announced today that it has opened a new office in New York City. Located in...


11 Jun, 2013, 09:00 ET myThings Partners with LiveRamp to Integrate Offline CRM Data into its Data-driven Ad Suite

myThings, a global leader in customized data-driven advertising solutions, and LiveRamp, a leading provider of data onboarding, today announced a...


25 Apr, 2013, 09:59 ET Antony Mures Joins myThings as UK Managing Director

myThings, the global leader in conversion-driven display advertising solutions, is pleased to announce the appointment of Antony Mures as the new...


19 Dec, 2012, 12:38 ET myThings Launches First Pretargeting Solution with Visual Recognition

myThings, a global leader in conversion-driven display advertising solutions, announced today the launch of its innovative pretargeting product,...


07 Nov, 2012, 09:00 ET CPA Retargeting Leader myThings to Launch Pre-targeting Solution at SES Chicago

myThings, a global leader in conversion-driven display advertising solutions, announced today that as part of its expanding operations in the US...


13 Aug, 2012, 08:50 ET CPA Retargeting Leader myThings to Exhibit at eTail Boston 2012

myThings, a global leader in conversion-driven display advertising solutions, announced today that it will be presenting its best-of-breed...


06 Jun, 2012, 08:00 ET myThings Expands US Market Operations, Offering True CPA Retargeting to American Marketers

Global leader in CPA-driven personalized display has delivered over 8 million conversions that generated over $1.1...


20 Mar, 2012, 09:00 ET Online-Marketing Innovator myThings erhält die ersten 15Mio. Dollar aus dem neuen Risikokapitalfond unter der Führung von Orange-Publicis, Iris Capital

Erste Investition des neuen Fonds geht an das internationale Retargeting Unternehmen myThings und setzt somit den Schwerpunkt auf die...


20 Mar, 2012, 09:00 ET El Nuevo fondo de capital Orange-Publicis, Iris Capital, adjudicalos primeros 15 millones de dólares en la Innovadora Publicidad de Display de myThings

En búsqueda de la mayor innovación tecnológica en los mercados de publicidad online de Europa, el nuevo fondo selecciona a myThings...


20 Mar, 2012, 09:00 ET Le nouveau fonds d'investissement dirigé par Orange et Publicis annonce un investissement de 15 millions de dollars dans myThings, le spécialiste du retargeting publicitaire

Dans une volonté d'appuyer l'innovation technologique sur le marché européen de la publicité en ligne, le nouveau fonds...


20 Mar, 2012, 09:00 ET New Orange-Publicis Venture Fund, Iris Capital, Leads $15 Million Investment in Display Ad Innovator myThings

- In a sign of a push for more technological innovation in Europe's online advertising markets, new fund picks myThings as first company to invest...


20 Mar, 2012, 09:00 ET Il nuovo fondo Orange-Publicis Venture, Iris Capital, guida l'investimento da 15 milioni di dollari in myThings, innovatore nel display advertising

Nel segno della spinta all'innovazione tecnologica nel mercato europeo della pubblicità online, il nuovo fondo sceglie myThings come prima...


20 Mar, 2012, 09:00 ET Nieuw Orange-Publicis Venture Fund, Iris Capital, investeert haar eerste $ 15 miljoen in display advertising specialist en pionier myThings

Nieuw fonds selecteert myThings als eerste investering met als doel stimulering van de technologische innovatie in de Europese online advertentie...


13 Apr, 2011, 05:29 ET myThings la tecnologia di retargeting personalizzato apre la filiale italiana

myThings azienda innovatrice nell'ambito del retargeting personalizzato annuncia l'apertura della filiale italiana e sceglie Annie Gourion,...


12 Apr, 2011, 04:00 ET myThings, proveedor de retargeting personalizado, nombra a Mónica Ibarbia, Managing Director para España y Portugal

myThings, una compañía innovadora en retargeting personalizado, anuncia hoy la expansión de la empresa en España y Portugal, la...


02 Mar, 2011, 04:43 ET Personalized retargeting aanbieder myThings benoemt Tanja Sanders als managing director Benelux

myThings, innovator op het gebied van personalized retargeting, kondigt vandaag de uitbreiding van haar activiteiten en haar eerste campagnes...


01 Mar, 2011, 06:16 ET myThings, Anbieter für personalisiertes RE-Targeting, expandiert in Deutschland mit Ralph Frühwald als Managing Director

- Nach dem Abschluss der letzten Finanzierungsrunde von 4,5 Millionen Euro durch T-Venture, baut myThings seine Aktivitäten auf dem...


23 Nov, 2010, 15:28 ET Personalized Retargeting Provider myThings Secures $6 Million in Funding Led by T-Venture

myThings, an innovator in personalized retargeting, announced today that it has secured $6 million in their third round of funding led by...


13 May, 2009, 11:56 ET PIXmania.com Chooses MyThings as Exclusive Behavioural Targeting Vendor

Having successfully delivered a significant increase over non-customised online ads, Pixmania.com has selected MyThings to manage and deliver the...