News from SeniorMarketing.com A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Dec 09, 2013, 08:35 ET

SeniorMarketing.com and RetirementHomes.com Deliver Free Webinar: 'How to use online reviews to increase leads...in just weeks'

The way people share their experience with local companies has changed. If you have made a purchase from Amazon.com, peer reviews have most likely...

Oct 29, 2013, 09:53 ET

SeniorMarketing.com and SeniorAdvisor.com Team Up to Deliver Free Webinar: 'How Senior Living Communities Can Use Reviews & Local Search To Increase Leads & Occupancy'

"Prospects are now seeing peer reviews of your community before we get to present them our message, before they see our websites, and before they...

Sep 10, 2013, 11:24 ET

Kevin Williams Offers Tips for Effective Senior Living and Senior Care Internet Marketing as a Presenter at the HCAM/ MCAL Annual Conference

 There's much confusion and difficulty knowing which online activities are wasteful and which drive more residents. Kevin Williams, President...

Aug 28, 2013, 08:12 ET

AARP Report Highlights Need for Innovative Long-Term Care for the Aging Baby Boomer Population; Japan's Technological Secrets May Hold the Answers

A newly published AARP report illustrates a profound demographic shift that will have consequences for decades to come, particularly in the senior...

Aug 26, 2013, 08:30 ET

SeniorMarketing.com's Kevin Williams Tapped as Judge for the 2013 MOMBA Awards

 In a nod to his distinguished record of leadership and advocacy within the senior marketing space, Kevin Williams has been selected as one of...

Aug 21, 2013, 08:30 ET

Senior Living Marketing Expert Kevin Williams Announced as Judge for RetirementHomes.com's MOMBA Senior Living Marketing Awards

 RetirementHomes.com is pleased to welcome Kevin Williams of SeniorMarketing.com as a featured judge for the MOMBA (Mature Online Marketing...

Aug 07, 2013, 08:35 ET

Damage Control: You Can't Stop the Presses, But You Can Take the Sting out of Bad PR, Says SeniorMarketing.com President Kevin Williams

 In the wake of Frontline's unflattering depiction of Emeritus Senior Living, community managers and owners need to strongly consider planning...

Jul 01, 2013, 08:45 ET

Terms Used to Describe Seniors Are Increasingly Outdated and Offensive, Finds New Survey

Words have power. When words describe groups of people, such as those of retirement age, they can evoke either positive or negative associations. A...

Jun 10, 2013, 08:30 ET

Senior Living Marketing Expert Kevin Williams Announced as Guest on RetirementHomes.com's Upcoming Webinar

RetirementHomes.com is pleased to welcome Kevin Williams of SeniorMarketing.com as the featured guest for an informative webinar later this month....

Apr 22, 2013, 08:35 ET

"Spokes on the Wheel": Tips and Strategies for Marketing Senior Living Communities in the Digital Age

 Referral sites, social media and search marketing may dominate discussions of marketing strategy, but real-world offline approaches are still...

Apr 15, 2013, 08:30 ET

Kevin Williams Hosts NewLifestyles Webinar to Explore Senior Living Marketing Metrics, Myths and ROI

 Marketing is a critical element in the overall success and wellbeing of any senior living community. However, managers of these communities...

Mar 29, 2013, 08:35 ET

SeniorMarketing.com's Kevin Williams Cites Lack of Segmentation as Tragic Flaw in Many Senior Living Communities' Advertising Strategies

Seniors have a diverse range of care and living needs and wants. That's the message of Kevin M. Williams, president of SeniorMarketing.com. The...

Mar 19, 2013, 08:30 ET

SeniorMarketing.com Poised to Help Senior Living Communities Better Connect With New Generations of Seniors, Avoid Trap of 'Business as Usual'

 The current wave of retirees will have different expectations of their senior living arrangements than the previous generation did. Senior...

Mar 06, 2013, 08:30 ET

SeniorMarketing.com Defends Caretaker Response in Death of Resident at Glenwood Gardens Independent Living Facility

 The death of Lorraine Bayless at the Glenwood Gardens community has sparked outrage due to a released recording of a 911 call where the...

Feb 26, 2013, 08:30 ET

SeniorMarketing.com Acknowledges Latest Trends in Senior Internet Usage, Offers Effective Strategies and Tools to Reach Seniors and Caregivers

 The conventional wisdom regarding seniors' Internet connectedness no longer holds water. According to a report by the Pew Research Center, 53%...

Feb 12, 2013, 08:35 ET

SeniorMarketing.com Invites Senior Living Communities and Senior Care Businesses to Overcome Major Hold-ups With a Free No-Obligation 30-Minute Marketing Tune-Up

 Senior living communities and senior care agencies are not living up to their business potential, according to SeniorMarketing.com. The...

Feb 05, 2013, 08:35 ET

SeniorMarketing.com Launch Creates New Growth Opportunities for Struggling Senior Living Communities and Senior Care Agencies

 SeniorMarketing.com has a clear purpose -- to revitalize the senior living marketplace through the power of advertising and communications....

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