News from strata A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Sep 16, 2014, 09:30 ET
Which ad avenues are your political clients using the most to deliver messages? (PRNewsFoto/STRATA)

STRATA Survey: 85% Of Political Agencies Plan To Use Programmatic Buying To Execute Political Ad Buys

 Programmatic buying is dominating political ad spending this year as 85% of agencies plan to use programmatic for their media buying efforts....

Aug 26, 2014, 09:30 ET

STRATA Survey: Ad Agencies' Interest In Digital Video Jumps 45% From A Year Ago

A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago,...

Aug 21, 2014, 09:31 ET
Genesis Prime poster (PRNewsFoto/Strata Films)

The "Winningest" Screenplay in Hollywood

 Sci-fi screenplay "Genesis Prime" was named a semifinalist in the Scriptapalooza Screenplay contest, making it the 12th time the screenplay...

Aug 20, 2014, 14:24 ET

Strata Decision Technology Named to Inc. 5000 List of America's Fastest-Growing Private Companies for Second Consecutive Year

 Inc. magazine today announced that Strata Decision Technology (Strata Decision) has been named to the 33rd annual Inc. 500/5000, an exclusive...

Jul 15, 2014, 09:30 ET

Younger Viewers Find Targeted Ads More Invasive Than Older Viewers

 STRATA, the leader in media buying and selling software, found in a recent survey of viewers of online videos and TV, younger audiences feel...

Jun 30, 2014, 13:38 ET

STRATA Announces Hiring Of Jamie Donnenfeld As Vice President Of Digital

 STRATA, the leader in media buying and selling software, today announced the hiring of Jamie Donnenfeld as Vice President of Digital. A...

May 21, 2014, 09:30 ET

STRATA Agency Survey Finds Strength of Advertising Economy Reaches 5-Year High

 A recent survey of advertising agencies conducted by STRATA, the leader in media buying and selling software, found that confidence in the ad...

May 01, 2014, 08:21 ET

Strata Completes Nine New Solar Projects across North Carolina; Wells Fargo Provides $100mm in Financing

 Strata Solar, a leading utility-scale solar provider, announced today it has installed nine utility-scale solar projects across North Carolina...

Mar 28, 2014, 15:50 ET
Joy Baer, STRATA President.  (PRNewsFoto/STRATA)

Joy Baer Named as STRATA President

 STRATA, a Comcast company, and the leader in media buying and selling software, announced today that Joy Baer has been named President and...

Feb 19, 2014, 09:30 ET

STRATA Agency Survey: Nearly 90% of Agencies Interested in Social Media and Online Video, but Majority Question the Value

 A recent survey of advertising agencies found that while social media and streaming/online video were major areas of focus for advertisers in...

Feb 12, 2014, 09:30 ET

STRATA Valentine's Day Survey Finds Big Bang Theory is Couples' Favorite Program to Watch Together

 In the spirit of Valentine's Day, a new survey of couples' viewing habits conducted by STRATA, an advertising buying and selling software...

Nov 07, 2013, 09:30 ET

STRATA Agency Survey: Video Advertising, Led By Cable, Is Main Focus For Ad Campaigns In 3Q13

 A recent survey of advertising agencies found that video advertising is the main area of focus for agencies in the second half of the year....

Nov 06, 2013, 08:35 ET
Obduction Kickstarter Campaign.  (PRNewsFoto/Strata)

Myst Creator Cyan Announces Strata 3D Obduction Kickstarter Level

 Cyan, creators of the revolutionary game Myst, and Strata, the developer of the 3D software used to create Myst, announced today the...

Oct 29, 2013, 09:30 ET

Fall TV Sentiment Survey Finds Viewer Attitudes Differ From Ratings

A new survey from STRATA, a media buying and selling software company, revealed that audience sentiment does not always align with traditional...

Aug 20, 2013, 09:30 ET

Survey: Interest In Digital Advertising Reaches All-Time High As TV Slows To Three-Year Low

Focus on television advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to the...

May 31, 2013, 09:28 ET

Strata Minerals Inc. announces further results at Cardabia

TORONTO, May 31, 2013 /CNW/ - Strata Minerals Inc. (TSXV: SMP) ("Strata" or the "Company") is pleased to announce the latest set of results from...

May 29, 2013, 17:29 ET

Strata Minerals Releases Quarterly Unaudited Financial Statements

TORONTO, May 29, 2013 /CNW/ - Strata Minerals Inc. (TSX-V: SMP) ("Strata" or the "Company") is pleased to announce it has filed on SEDAR its...

May 29, 2013, 09:30 ET

STRATA Survey: New Challenges Emerge As Advertising Economy Strengthens In Q1 2013

 Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according...

Apr 10, 2013, 06:00 ET

Strata announces granting of options

TORONTO, April 10, 2013 /CNW/ - Strata Minerals Inc. (TSX-V: SMP) ("Strata" or the "Company") today announced that with respect to the Company's...

Apr 04, 2013, 15:16 ET

Strata Minerals Inc. Announces Further Results at Cardabia

TORONTO, April 4, 2013 /CNW/ - Strata Minerals Inc. (TSXV: SMP) ("Strata" or the "Company") is pleased to announce further results from the...