News from STRATA A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Feb 01, 2017, 10:02 ET STRATA Partners with DOmedia for Out-of-Home Ad Buying Tools

Today, STRATA, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced a partnership with...


Dec 21, 2016, 11:29 ET STRATA Advertising Agency Survey: Agency Confidence Reverses Course and Spikes into 2017

According to a fourth quarter survey of advertising agencies conducted by STRATA, a Comcast company, confidence among agencies heading into 2017 is...


Nov 01, 2016, 10:04 ET STRATA And Hulu Partner To Provide Advertisers Access To Premium Streaming Platform

STRATA, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced today its partnership with...


Sep 22, 2016, 08:30 ET Strata™ Announces First Round Funding for VR/AR for the Enterprise

 Strata, a pioneer and leading developer of 3D design software, announced today that it has raised initial funding for its move into virtual...


Sep 14, 2016, 09:32 ET STRATA Agency Survey: Advertising Agency Confidence Dips Amid Budget Decline

CHICAGO, Sept. 14, 2016 /PRNewswire/ -- A recent second quarter survey of advertising agencies conducted by STRATA, a Comcast Platform...


Jun 09, 2016, 10:36 ET STRATA Agency Survey: Instagram Surpasses Twitter in Agency Campaigns as Facebook Continues to Dominate Peers

 Instagram is now being utilized more than Twitter in social media advertising campaigns, according the most recent Advertising Agency Survey...


Mar 08, 2016, 09:30 ET STRATA Agency Survey Sees Spike In Demand For Streaming Video And Audio In Ad Campaigns

Streaming video and audio options are heating up for advertising agencies, according to a fourth quarter survey conducted by STRATA, the leader in...


Feb 01, 2016, 09:30 ET Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

 A Bush versus Clinton presidential race would be best for business for the nation's leading political advertising firms. That's the conclusion...


Jan 26, 2016, 09:30 ET STRATA And National CineMedia (NCM) Bring Cinema Advertising To The Spot TV Market For The First Time

 STRATA, the leader in media buying and selling software, announced today it has partnered with National CineMedia (NCM), America's Movie...


Jan 14, 2016, 09:30 ET STRATA Announces Integration of iHeartMedia Into Its Systems, Giving Over One Thousand Agencies Access to iHeartMedia's Digital Audio Inventory

 STRATA, the leader in media buying and selling software, announced today that iHeartMedia's vast digital audio inventory is now available...


Dec 03, 2015, 09:30 ET STRATA And JamLoop Partner To Provide Broader Access To Digital Video Inventory

 STRATA, the leader in media buying and selling software, announced today it has partnered with JamLoop, a video advertising provider, to...


Nov 18, 2015, 09:30 ET STRATA Survey: Ad Economy Strong Ahead Of Holiday Season And New Year

 A third quarter survey of advertising agencies conducted by STRATA, the leader in media buying and selling software, found that 53% of...


Feb 11, 2015, 09:30 ET Ad Agencies Project Growth In 2015, According To STRATA Agency Survey

 Advertising agencies entered 2015 with optimism, expanded client budgets and big plans for growth, according to a new agency survey conducted...


Jan 13, 2015, 09:30 ET STRATA's Programmatic Platform, ePort, Passes $4 Billion Worth Of Spot TV Transactions In 2014

 ePort, STRATA's electronic order delivery system for TV buyers and sellers, marked its biggest year ever processing over $4 billion in new TV...


Nov 11, 2014, 09:30 ET STRATA Survey Finds Programmatic Buying Continues To Gain Agency Trust

A new advertising agency survey indicates a growing percentage of advertising agencies are putting their trust in programmatic buying, as...


Nov 04, 2014, 09:30 ET STRATA Partners with Programmatic Direct Platform iSocket

 Advertising agencies will soon be able to purchase premium, guaranteed inventory programmatically through a new partnership between leading...


Sep 16, 2014, 09:30 ET STRATA Survey: 85% Of Political Agencies Plan To Use Programmatic Buying To Execute Political Ad Buys

 Programmatic buying is dominating political ad spending this year as 85% of agencies plan to use programmatic for their media buying efforts....


Aug 26, 2014, 09:30 ET STRATA Survey: Ad Agencies' Interest In Digital Video Jumps 45% From A Year Ago

A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago,...


Jul 15, 2014, 09:30 ET Younger Viewers Find Targeted Ads More Invasive Than Older Viewers

 STRATA, the leader in media buying and selling software, found in a recent survey of viewers of online videos and TV, younger audiences feel...


Jun 30, 2014, 13:38 ET STRATA Announces Hiring Of Jamie Donnenfeld As Vice President Of Digital

 STRATA, the leader in media buying and selling software, today announced the hiring of Jamie Donnenfeld as Vice President of Digital. A...


May 21, 2014, 09:30 ET STRATA Agency Survey Finds Strength of Advertising Economy Reaches 5-Year High

 A recent survey of advertising agencies conducted by STRATA, the leader in media buying and selling software, found that confidence in the ad...


Mar 28, 2014, 15:50 ET Joy Baer Named as STRATA President

 STRATA, a Comcast company, and the leader in media buying and selling software, announced today that Joy Baer has been named President and...


Feb 19, 2014, 09:30 ET STRATA Agency Survey: Nearly 90% of Agencies Interested in Social Media and Online Video, but Majority Question the Value

 A recent survey of advertising agencies found that while social media and streaming/online video were major areas of focus for advertisers in...


Feb 12, 2014, 09:30 ET STRATA Valentine's Day Survey Finds Big Bang Theory is Couples' Favorite Program to Watch Together

 In the spirit of Valentine's Day, a new survey of couples' viewing habits conducted by STRATA, an advertising buying and selling software...


Nov 07, 2013, 09:30 ET STRATA Agency Survey: Video Advertising, Led By Cable, Is Main Focus For Ad Campaigns In 3Q13

 A recent survey of advertising agencies found that video advertising is the main area of focus for agencies in the second half of the year....