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Apr 07, 2026, 18:18 ET KLIPZ Launches New Short-Form Video App With Category-Based Discovery and TV Exposure Opportunity
creators a fresh platform for short-form video and a bigger opportunity for exposure," the company said in a statement. "We saw the need for more than CTV alone and wanted to create a space where users can focus on video, choose the categories they care about and have a real path from the scroll to the
More news about: KAOZ TV LLC
Apr 07, 2026, 09:15 ET fullthrottle.ai® Expands Into Audio With Premium Inventory, Streamlined Activation, and Unified Measurement
scalable opportunity to engage listeners across trusted, brand-safe environments. Campaigns are executed within the same platform and workflow used for CTV, display, and other channels, enabling a more efficient approach to media activation, measurement, and optimization.Marketers can now plan, launch,
More news about: FullThrottle Technologies
Apr 07, 2026, 08:30 ET PMG Integrates IAB Tech Lab AAMP Standards Into Alli Operating System
framework into Alli, we're able to scale our agentic approach in a way that's both flexible and grounded in industry standards," said Mike Treon, Head of CTV & Video Strategy, PMG. "This allows our teams to move faster, reduce manual work, and deliver better outcomes for clients."This work was developed
More news about: IAB Tech Lab
Apr 07, 2026, 08:00 ET Dynata expands political polling product suite to include Audience Activation
with downstream activation, enabling clients to measure voter attitudes, issue alignment, and message resonance, and to reach relevant audiences across CTV, digital advertising platforms, and social media channels - increasing impact and return on investment. Dynata's Audience Activation product securely
More news about: Dynata
Apr 07, 2026, 08:00 ET ASHLEY INTRODUCES ASHLEY LUXE WITH HAILEE STEINFELD AS THE FACE OF THE BRAND'S MODERN EVOLUTION
Calden sectional and fashions a dramatic gown from the upholstery, bringing the brand's "Live In Luxe" mantra to life. The spot will air on broadcast, CTV, streaming video, and Ashley's owned channels. View the spot
More news about: Ashley
Apr 07, 2026, 07:00 ET Creator TV Launches "Creator Pickleball Tour" at VidCon Anaheim in Partnership with Viewws
coming soon. Headquartered in Los Angeles, California, Creator TV is owned and operated by Sabio, an award-winning leader in the connected television (CTV) advertising technology industry.Learn more at
More news about: Sabio Inc.
Apr 02, 2026, 08:30 ET Swivel and Olyzon Launch Agent-to-Agent CTV Activation via AdCP
rapidly expanding media landscape, testing CTV as a uniquely qualitative, highly measurable, and opportunity-rich channel for Avène in the US," added Tom El Bez, Global Chief Digital Officer at Pierre Fabre Group.This launch marks a new way to buy and sell CTV: automated, coordinated, and ready to scale.
More news about: Swivel
Apr 02, 2026, 07:00 ET Creator TV® Announces 2026 Sports Programming under Studio Label, Creator TV Sports
coming soon. Headquartered in Los Angeles, California, Creator TV is owned and operated by Sabio, an award-winning leader in the connected television (CTV) advertising technology industry.Learn more at
More news about: Sabio Inc.
Apr 01, 2026, 08:41 ET Escalated.io Releases S8FTY, A Patent Pending Real-Time Invalid Traffic Filtration System For Brands and Publishers
solve problems for companies of all sizes and enable coverage in nearly any scenario. The Escalated.io platform supports web, mobile web, in-app, and CTV. Learn more at:
More news about: Escalated.io
Mar 31, 2026, 19:08 ET Direct Digital Holdings Reports Fourth Quarter and Full Year 2025 Financial Results
solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Energy, Healthcare, Travel & Tourism, and Financial Services,
More news about: Direct Digital Holdings
Mar 31, 2026, 11:35 ET Mediaspace Health Launches to Deliver Innovative Media Strategies for Agencies, Pharma and Healthcare Brands
MediaMediaspace Health's specialized omnichannel media expertise encompasses programmatic display, video and native; paid search and paid social; audio, video and CTV; geofencing and out-of-home (OOH/DOOH); point-of-care integrations; and sponsored content, webinars and conference activations.Mediaspace Health
More news about: Mediaspace Solutions
Mar 31, 2026, 11:00 ET SPECTRUM TV APP TO LAUNCH ON AMAZON FIRE TV DEVICES ON APRIL 15
here. "Most-viewed streaming service" claim based on Comscore CTV Intelligence Report 2022 through January 2026, U.S. Statement based on measurement of Average Hours Per HH per Month for Spectrum TV App vs. top streaming
More news about: Charter Communications, Inc.
Mar 31, 2026, 09:00 ET Locality Acquires Deben to Advance Data-Driven Broadcast Planning and Accelerate Cross-Platform Local TV Strategy
log-level signals, media rates, and custom audiences to generate actionable plans. Designed to be cross-platform and multi-source, Deben evaluates linear, CTV, digital, addressable, and programmatic channels in a single environment. By combining automation with structured optimization, Deben transforms complexity
More news about: Locality Inc.
Mar 30, 2026, 16:12 ET Bucked Up® Launches "Castaway" -- A Nearly $5 Million National Campaign, a Cinematic In-House Commercial, and More Than 1,000 Prizes Including an Island Getaway
beverage brand — now in more than 75,000 U.S. retail locations — makes its largest national media investment with a campaign hitting national broadcast, CTV, YouTube, TikTok, and beyond.OREM, Utah, March 30, 2026 /PRNewswire/
More news about: Bucked Up
Mar 26, 2026, 08:36 ET Built on 17 Years of Advertising: Colling Media's BDPN Framework Is Redefining Full-Funnel Results in Education, Real Estate, Trucking Recruitment, and Ecommerce
rising cost per lead, shrinking conversion rates, and no clear picture of what is actually driving results."CMOs are spending $40 CPMs on OTT and CTV to replace what used to cost $5 to $10 on traditional television, and they are calling that a programmatic strategy. It is not. It is a panic move,"
More news about: Colling Media
Mar 26, 2026, 08:00 ET Harmonic Delivers Winning Live Sports Streaming Innovations
Through Scene-level Contextual TargetingHarmonic's live sports streaming solution now supports programmatic advertising for live sports CTV inventory in collaboration with Viant Technology and its contextual intelligence platform IRIS.TV. The solution automatically generates scene-level contextual
More news about: Harmonic Inc.
Mar 24, 2026, 14:00 ET TUBI TURNS PASSION INTO PERFORMANCE AT IAB NEWFRONT
messages or products and encourage interaction while content is paused.Connected Conversions: A new product that connects CTV-to-mobile journeys to enable viewers to discover products and brands on their TV, then further engage with them or make purchases on mobile devices through
More news about: Tubi
Mar 24, 2026, 12:27 ET Clinch Named Winner of the 2026 AI Excellence Award
growing complexity of modern media, Flight Control eliminates operational silos by coordinating every component of a campaign across social, video, CTV, display, digital-out-of-home, and audio.At its core is an Agentic AI Framework that translates high-level business objectives into coordinated
More news about: Clinch
Mar 24, 2026, 09:13 ET Go Raw Takes Aim at 'Nutrition Information Overload' With Its First-Ever Brand Campaign, 'Uncomplicate Snacking'
Debuting today, the 360-degree effort spans CTV, digital, influencer, social, sampling and additional out-of-home executions in core markets planned for Fall 2026."Consumers have never been
More news about: Go Raw
Mar 23, 2026, 21:59 ET LA CAMPAÑA CREATIVA DEL NUEVO KIA TELLURIDE DEL 2027 MUESTRA EL SISTEMA DE PROPULSIÓN TURBO-HÍBRIDO DISPONIBLE PARA EL SUV
establecen un nuevo referente.La campaña integral, que comenzó con el anuncio «Horse Herder», incluye componentes de televisión, televisión conectada (CTV), redes sociales de pago, publicidad digital de estilo de vida, publicidad exterior y canales para propietarios. Los elementos de transmisión incluyen
More news about: Kia America
Mar 23, 2026, 17:42 ET CREATIVE CAMPAIGN FOR THE ALL-NEW 2027 KIA TELLURIDE SHOWCASES THE SUVs AVAILABLE TURBO-HYBRID POWERTRAIN
new convenience and technology features, set a new benchmark.The 360-degree campaign, which began with the spot "Horse Herder" consists of TV, CTV, paid social, paid digital lifestyle, out-of-home and owner channel components. Broadcast elements include :30s & :60s broadcast spots and :15s &
More news about: Kia America
Mar 23, 2026, 07:00 ET RULA LAUNCHES FIRST NATIONAL BRAND CAMPAIGN, "TURN OFF THE TALK TRACK"
accessible, insurance-covered care, is launching today its first national brand campaign, "Turn Off the Talk Track." Rolling out across connected TV (CTV), paid media, digital, and social channels over the coming weeks, the campaign confronts one of the biggest barriers to therapy: the internal dialogue
More news about: Rula Health
Mar 19, 2026, 12:00 ET Kaila Vallee Promoted to President of Rainstorm Direct
In this role, Kaila will continue to oversee the Rainstorm Direct division, which specializes in performance marketing in Converged TV (connected TV (CTV), linear TV and YouTube) as well as direct response TV (DRTV).
More news about: Rainstorm Direct
Mar 19, 2026, 08:18 ET 49% of CTV Ads Are Still Traditional TV Spots - And That's a Huge Missed Opportunity According to TripleLift
alongside standard CTV spots11× higher brand consideration vs. industry benchmarks+76% purchase intent when campaigns include multiple innovative CTV formatsConsumers are also receptive to these formats.The study found that 67% of viewers say innovative CTV ads are more
More news about: TRIPLELIFT
Mar 17, 2026, 10:02 ET fullthrottle.ai® Launches Enhanced SmartMail Capabilities to Unify Identity-Based Campaigns with Automated Self-Service Direct Mail Activation
DSP workflow.With the new capabilities, marketers can now activate personalized physical mail campaigns alongside digital display, audio, and CTV campaigns using fully extended first-party and third-party audiences within fullthrottle.ai®. Third-party audiences are converted into verified
More news about: FullThrottle Technologies