PR Newswire and Business Development Institute to Host Boston Content Marketing and Communications Leadership Forum August 2nd event brings together thought leaders from MFS Investment Management, Social Media Club Boston and Massachusetts General Hospital to lead educational discussion

NEW YORK, July 19, 2012 /PRNewswire/ -- Developing and maintaining a social communications plan that works in accordance with a broader marketing and customer service program is a valuable way for brands and organizations to build relationships and engage with their key audiences. 

(Logo:  http://photos.prnewswire.com/prnh/20110719/NY37427LOGO )
(Photo: http://photos.prnewswire.com/prnh/20090310/NY81216 )

This concept will be explored during PR Newswire & Business Development Institute's upcoming event, Boston Content Marketing and Communications Leadership Forum, on August 2nd at 8:30 a.m. ET.  Through informative case studies and insightful examples, participants will learn how prominent organizations effectively connect with customers, prospects, partners and members of the media through a 360-degree, agile approach to content marketing.

The conversation will be led by four presenters:

  • Jennifer Dowd, Marketing Manager, Global Retail Marketing Department, MFS Investment Management
  • Michael Morrison, Sr. Public Affairs Officer/Social Media Specialist, Massachusetts General Hospital
  • Ari Herzog, Digital Media Strategist & President, Social Media Club Boston
  • Michael Pranikoff, Global Director, Emerging Media, PR Newswire

For more information and to register for the event, click here.  Enter promo code #PRN for a special discounted price from PR Newswire.

As an industry thought leader, PR Newswire regularly produces and hosts topical events & webinars aimed at keeping  public relations, investor relations and marketing professionals informed of the latest trends and providing advice and strategies necessary to reach their communications goals.  Visit PR Newswire's Knowledge Center for a list of upcoming events and webinars or to listen to PR Newswire's archived webinars.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Business Development Institute
Business Development Institute (BDI) (http://bdionline.com), founded in New York City by Steve Etzler in 2001 and managed by Maria Feola, produces conferences and educational programs for marketing, communications and media professionals. Over 11,000 attendees have participated in BDI programs. We specialize in how technology and the internet impacts marketing, communications and media. BDI programs educate while providing valuable networking opportunities to our attendees. Follow BDI on Twitter at www.twitter.com/bdionline.


Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
Meryl.Serouya@prnewswire.com

SOURCE PR Newswire Association LLC



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