St. Jude Thanks and Giving Campaign Launches #ThanksandGiving Day Uniting Celebrities, Partners, And Consumers Through Social Media
Nationwide launch of online video featuring Daisy Fuentes, Leslie Grace and Raul Gonzalez in support of 10th annual campaign to fight childhood cancer and other deadly diseases
Buzz-Meter Tracks social media awareness throughout the day #ThanksandGiving
MEMPHIS, Tenn., Nov. 25, 2013 /PRNewswire-USNewswire/ -- On Monday, Nov. 25, celebrities, corporate partners and consumers will join together online in support of St. Jude Children's Research Hospital. #ThanksandGiving Day is a single-day social media effort designed to rally the online community around St. Jude's lifesaving mission of finding cures and saving children with cancer and other deadly diseases. The day also helps launch the St. Jude Thanks and Giving holiday campaign.
To mark the day, St. Jude will launch an online Spanish-language video series from model and entrepreneur Daisy Fuentes, Latin GRAMMY award nominee Leslie Grace and television personality Raul Gonzalez that will appear nationwide on YouTube, Facebook, Twitter and other social networking sites. They join other Latin stars, including Luis Fonsi, Mana, Prince Royce, Chino y Nacho, Leslie Grace, Luis Enrique, Toby Love, Carlos Vives, Pamela Silva Conde, Candela Ferro, Natalia Jimenez, Banda El Recodo and Maite Perroni who will dedicate their social media efforts to support St. Jude for the day.
The Day's chatter will be tracked on a real-time "Buzz Meter" to measure the activity of friends using #ThanksandGiving.
In addition to the celebrity support, St. Jude Thanks and Giving corporate partners DICK'S Sporting Goods, Kay Jewelers®, Domino's, GNC, AutoZone, Brooks Brothers, Carnival Cruise Lines, GameStop, Christopher & Banks and many more will dedicate their company's Facebook, Twitter and other social media pages to the hospital to raise awareness among their customers. On #ThanksandGiving Day, tweet @dominos using #ThanksandGiving or comment on the Domino's Facebook post with what you're thankful for this holiday season for a chance to win one of fifty $50 Domino's gift cards.
Created by Marlo, Terre and Tony Thomas – children of St. Jude founder Danny Thomas – the St. Jude Thanks and Giving campaign began as a holiday-focused fundraising effort and has grown into an annual tradition with tremendous public support. Kicking off Nov. 25 and running through the end of December, it is an unprecedented union of celebrities, media, retail and corporate partners that ask consumers to donate while they shop and join St. Jude in finding cures and saving children.
To learn more and join in on the online activity, please visit stjude.org.
About St. Jude Children's Research Hospital:
Since opening 50 years ago, St. Jude Children's Research Hospital has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives and, for every child treated here, thousands more have been saved worldwide through St. Jude discoveries. The hospital has played a pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80 percent overall, and is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted to children. It is also a leader in the research and treatment of blood disorders and infectious diseases in children. St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. Join that mission by visiting stjude.org or following us on facebook.com/stjude and twitter.com/stjude.
SOURCE St. Jude Children's Research Hospital