News from influitive A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Dec 22, 2014, 14:44 ET
Advocate marketing software company Influitive is on pace to deliver 10,000 high-quality referral leads to B2B companies by Christmas. These leads convert 2X better than leads generated by other marketing channels.

Influitive On Pace To Deliver 10,000 Referral Leads To B2B Sales Teams By Christmas

Santa's sleigh relies on magic to deliver the goods; Influitive's referral engine is powered by advocates.  Influitive, the advocate...

Dec 04, 2014, 12:31 ET
AdvocateHub Experiences: Create a uniquely tailored experience directly within your existing AdvocateHub. Group related "challenges" or asks together for maximum impact and engagement.

CMOs: Turn Expensive, Short-Lived, Marketing Events into Long-Lasting Customer Advocacy, Pipeline and Revenue

Boost the ROI of strategic marketing events, programs and campaigns with Influitive's AdvocateHub Experiences Influitive, the advocate...

Nov 13, 2014, 15:41 ET
Get your advocates engaged with Influitive

Influitive named one of Canada's Companies-to-Watch in the 2014 Deloitte Technology Fast 50™ Awards

Influitive, the advocate marketing experts, was recognized with a Companies-to-Watch Award, as part of the Deloitte 17th annual Technology Fast...

Oct 15, 2014, 16:25 ET

Influitive One of the Highest-Ranked Toronto Companies on Glassdoor

In the news release, Influitive One of the Highest-Ranked Toronto Companies on Glassdoor, issued earlier today by Influitive over PR Newswire, we...

Oct 06, 2014, 15:26 ET
Although more organizations report using tactics such as customer events, reference programs and communities, those that emphasize customer satisfaction programs, customer referral programs and renewal campaigns - the three least frequently used activities by the full survey sample - are actually realizing a greater revenue impact from their efforts. (PRNewsFoto/Influitive)

Move Over Leads: Customer Engagement, Retention and Advocacy are the New Critical Contributors Impacting Revenue

5 big trends for the future of customer marketing: New benchmark research from Influitive and Demand Metric  Traditionally, customer...

Jul 29, 2014, 11:43 ET
A screenshot of the Mitel Champions hub, featuring challenges to be completed by Mitel's employee, customer and partner advocates. In the first two weeks of the program, Mitel employees have generated more than 2,500 social shares, including over 1,000 LinkedIn posts. The Mitel Champions program will also be opened to customers and partners in the coming weeks. (PRNewsFoto/Influitive)

Mitel's Innovative Customer and Employee Brand Advocacy Program Generates Social Engagement

 Mitel, a global leader in business communications, recently launched their customer, partner and employee advocacy program using Influitive's...

Jul 15, 2014, 12:56 ET
How DocuSign's advocates influenced over $3 million in sales pipeline using Influitive's AdvocateHub software (PRNewsFoto/Influitive)

DocuSign Announces That Advocate Marketing Program Influenced Over $3M in Sales Pipeline

Advocate marketing experts Influitive revealed today that the company's AdvocateHub software has contributed to over $3M in the sales pipeline to...

Jun 12, 2014, 11:56 ET
Get your advocates engaged with Influitive.  (PRNewsFoto/Influitive)

Influitive Named A 2014 OnDemand Company To Watch By AlwaysOn

 Influitive, the advocate marketing experts, today announced that it has been chosen by AlwaysOn as one of the 2014 OnDemand Companies to...

Jun 04, 2014, 13:57 ET
Get your advocates engaged with Influitive.  (PRNewsFoto/Influitive)

Influitive Customers ReadyTalk, Bomgar Recognized for Successful B2B Advocate Marketing Programs

 Influitive, the advocate marketing experts, today announced that two of its customers, Bomgar and ReadyTalk, were recently recognized for...

May 14, 2014, 10:28 ET
Get your advocates engaged with Influitive.  (PRNewsFoto/Influitive)

Influitive reinforces importance of customer success management in customer advocacy and revenue generation at Gainsight Pulse Conference 2014

Influitive, the advocate marketing experts, will be among the speakers discussing the importance of customer success management in a growing...

Apr 03, 2014, 12:08 ET
Get your advocates engaged with Influitive.  (PRNewsFoto/Influitive)

Influitive Welcomes Emmanuelle Skala To Leadership Team As Vice President, Sales

Influitive, the advocate marketing experts, today announced the addition of Emmanuelle Skala to its leadership team as Vice President of Sales. She...

Mar 28, 2014, 12:01 ET
Customer Advocacy Fuels Success in Human Resources Technology Markets - Case Study: How Ceridian Engaged 1,600 Advocates To Shorten The Sales Cycle.  (PRNewsFoto/Influitive)

Customer Advocacy Fuels Success in Human Resources Technology Markets

 Influitive, the advocate marketing experts, today published the first case study showing how human capital management (HCM) vendors are...

Feb 10, 2014, 16:45 ET
Influitive's No Fuss Recipe for Hot Referral Leads: Get your revenue cooking with the ultimate customer referral program. (PRNewsFoto/Influitive)

Influitive Releases New eBook To Help B2B Marketers Harness The Power Of Customer Referral Programs

 Influitive, the advocate marketing experts, today announced the release of "The No Fuss Recipe for Hot Referral Leads," a new eBook designed...

Jan 17, 2014, 13:58 ET
Get your advocates engaged with Influitive.  (PRNewsFoto/Influitive)

Influitive Recognizes Innovative B2B Marketing Campaigns at the First Annual Best Advocate Marketing Awards

 Influitive, the advocate marketing experts, today announced the inaugural winners of the Best Advocate Marketing Awards, who were honored...

Jan 06, 2014, 16:24 ET
Get your advocates engaged with Influitive.  (PRNewsFoto/Influitive)

Influitive Customers Brainshark and Extreme Networks Recognized for Innovative Social Technology Programs

 Influitive, the advocate marketing experts, today announced that Brainshark and Extreme Networks are among the nine winners of the Forrester...

Dec 12, 2013, 08:00 ET
Get your advocates engaged with Influitive.  (PRNewsFoto/Influitive)

Influitive Expands Executive Team With Product and Business Development Leaders

 Influitive, the advocate marketing experts, announced today the addition of two new executives to its management team. Both bring extensive...

Oct 16, 2013, 17:36 ET
Get your advocates engaged with Influitive.  (PRNewsFoto/Influitive)

Influitive Adds B2B Referral Solution to its Advocate Marketing Platform to Boost Sales-Ready Leads

Influitive, the advocate marketing experts, today introduced Influitive Referrals, a B2B referral solution that helps marketers generate more...

Oct 08, 2013, 15:59 ET

Influitive Unveils New Awards Program to Recognize the Best in B2B Advocate Marketing

 Influitive, the advocate marketing experts, today announced the launch of the first annual Best Advocate Marketing Awards, also known as the...

Sep 26, 2013, 16:23 ET

Influitive and TOPO Release the Advocate Marketing Playbook, a Comprehensive Guide for Turning Customer Enthusiasm Into Revenue

Influitive, the advocate marketing experts, today announced the release of The Advocate Marketing Playbook, a comprehensive guide that helps...

Jun 25, 2013, 10:00 ET
Get your advocates engaged with Influitive.  (PRNewsFoto/Influitive)

Influitive Helps B2B Marketers Fire Up Their Fans With Mobile and Embedded Advocate Marketing Tools

 Influitive, the advocate marketing experts, announced today its Summer 2013 Product Release that includes exciting new capabilities and...