News from MMA A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Sep 25, 2013, 08:30 ET MMA Introduces Location Terminology Guide

 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine...


Oct 15, 2012, 10:00 ET MMA Announces 2012 Global Board Executive Committee

 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today unveils, the 2012 Global Board...


Oct 05, 2012, 09:00 ET ExactTarget Named MMA's First North America Premier Member

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today that global...


Oct 04, 2012, 09:00 ET MMA's SM2 a Launch Pad for Mondelez International's "Mobile Futures"

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, attracted industry heavy hitters...


Oct 03, 2012, 11:27 ET Sound Bytes from SM2: Marketers Place Their Bets and Dollars in Mobile

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, celebrated its inaugural SM2...


Oct 01, 2012, 09:00 ET Macys.com and Home Depot join MMA's North America Board of Directors

 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of two new...


Sep 25, 2012, 10:53 ET SNL Legend Colin Quinn to Host MMA's Global Smarties™ Awards

Legendary comedian, Colin Quinn, will emcee the Mobile Marketing Association (MMA) Smarties™ Gala on October 3, at a venue befitting the...


Feb 07, 2011, 09:00 ET Tribune Company Joins MMA as Premium Member

The MMA (Mobile Marketing Association) and Tribune Company (www.tribune.com), one of the United States' leading media companies operating...


Mar 09, 2010, 15:16 ET MMA Releases Whitepaper on Rich Media Mobile Advertising

What: To educate the mobile marketing industry about currently available Rich Media mobile ad units, the Mobile...


May 07, 2003, 01:00 ET Strong Showing in Vote on Resolution Urging PepsiCo to Report on Effect of AIDS in Africa Operations

PLANO, Texas, MAY 7 /PRNewswire/ -- Concerned PepsiCo (NYSE: PEP) shareholders garnered 7.5 percent support for a resolution voted on today at...


Apr 24, 2003, 01:00 ET Religious Shareholders to Challenge PepsiCo To Report Effect of AIDS in Africa Operations

GOSHEN, Ind., April 24 /PRNewswire/ -- Concerned PepsiCo (NYSE: PEP) shareholders today announced their sponsorship of a proxy resolution asking...