News from MMA A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Jul 09, 2014, 12:06 ET
MMA announces marketer first and innovation focused mission and a rebranding overhaul, new appointment (PRNewsFoto/Mobile Marketing Association)

Daniel Bonner, Global Chief Creative Officer, Razorfish to Chair 10th Annual MMA Global Smarties™ Awards Jury of Creative and Marketing Leaders

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced that Daniel Bonner, Global...

Sep 25, 2013, 08:30 ET

MMA Introduces Location Terminology Guide

 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine...

Sep 24, 2013, 08:30 ET

Mobile and Data Capabilities Are Top Priorities for Marketers, According to Neustar - MMA Survey

 A joint study issued by the Mobile Marketing Association (MMA) and Neustar, Inc. (NYSE:NSR) revealed that a staggering 85 percent of marketers...

Mar 06, 2013, 10:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

IAB, MMA and MRC Unveil "Mobile Application Advertising Measurement Guidelines" for Public Comment

A vital complement to the recently released "Mobile Web Ad Measurement Guidelines", the Interactive Advertising Bureau (IAB), the Mobile Marketing...

Jan 30, 2013, 10:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Authors Mobile Couponing Primer and Establishes Structure for Engagement

 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today unveils the publication...

Dec 11, 2012, 12:30 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Releases "U.S. Consumer Best Practices for Messaging" 7.0

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today unveils the seventh edition...

Nov 20, 2012, 14:56 ET

Gridiron Rivals Tailgate Tour Hosts "Cookoff Before Kickoff" Leading up to SEC Championship

 The Gridiron Rivals Tailgate Tour is kicking off the SEC Championship with its Cookoff Before Kickoff festivities, hosted by Dr. BBQ, Ray...

Oct 26, 2012, 09:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

ePrize Elevates to MMA North America Premier Member

 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today that ePrize,...

Oct 16, 2012, 09:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and Standards

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the...

Oct 15, 2012, 10:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Announces 2012 Global Board Executive Committee

 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today unveils, the 2012 Global Board...

Oct 05, 2012, 09:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

ExactTarget Named MMA's First North America Premier Member

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today that global...

Oct 04, 2012, 09:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA's SM2 a Launch Pad for Mondelez International's "Mobile Futures"

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, attracted industry heavy hitters...

Oct 03, 2012, 11:27 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

Sound Bytes from SM2: Marketers Place Their Bets and Dollars in Mobile

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, celebrated its inaugural SM2...

Oct 01, 2012, 09:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

Macys.com and Home Depot join MMA's North America Board of Directors

 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of two new...

Sep 25, 2012, 10:53 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

SNL Legend Colin Quinn to Host MMA's Global Smarties™ Awards

Legendary comedian, Colin Quinn, will emcee the Mobile Marketing Association (MMA) Smarties™ Gala on October 3, at a venue befitting the...

Sep 24, 2012, 10:51 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Releases Primer on Mobile Analytics

 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today unveils the publication...

Jun 12, 2012, 12:26 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

MMA Announces New North America Board Of Directors

 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of a...

Apr 05, 2012, 10:22 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

Google's Neal Mohan Joins the Mobile Marketing Association Global Board of Directors

Today, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced that industry leader Neal...

Mar 19, 2012, 09:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

Tom Wheeler Named Keynote Speaker For Mobile Marketing Association Forum New York, June 11-13, 2012

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced that Tom Wheeler...

Feb 09, 2012, 10:00 ET
Mobile Marketing Association logo. (PRNewsFoto/Mobile Marketing Association)

The Mobile Marketing Association Makes it Easier to Buy and Sell Mobile Ads for Smartphone and Tablet

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today released an updated version of the MMA...

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