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Jan 28, 2026, 08:37 ET EDB Demonstrates Strong Global Momentum and Cross-Industry Adoption of EDB Postgres® AI
MNTN: Powering connected TV analytics at scaleMNTN, a leading connected TV (CTV) advertising platform, selected EDB to modernize its data warehouse and analytics infrastructure supporting high-volume advertising data. By adopting
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Jan 28, 2026, 08:02 ET Grocery TV Adds to Leadership Team as In-Store Retail Media Accelerates
a broader media mix can increase campaign reach by an average of 49%, delivering incremental audiences alongside channels like TV, digital, CTV, audio, and social.Engineering a Seamless Shopper ExperienceChris Lee, a seasoned technology leader, will oversee Grocery TV's
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Jan 28, 2026, 07:57 ET New EMARKETER Research Finds Nearly 80% of Marketers Ready to Increase CTV Spend as Key Innovations Take Shape
The report, CTV Spend Unlocks in 2026: Key Innovations Marketers Say They Need to Scale, is based on a survey of 124 CTV ad buyers and reveals that nearly 80% of marketers would increase their CTV budgets by at least 11% as greater transparency, improved
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Jan 26, 2026, 13:30 ET JamLoop Names Brian Bell SVP, Head of Sales
to TV, an agency scaling CTV for clients, or a national brand fine-tuning local reach. Brian understands how agencies and brands are reassessing CTV through a performance lens. His leadership will be critical as we help advertisers of all sizes unlock the full potential of CTV with greater accountability
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Jan 21, 2026, 10:00 ET Hyperquake Adds Proven Brand Marketer Gabrielle Schweickart as Director, Growth Marketing, Media, and Analytics
Beginning with a multimillion-dollar Google search budget, under her direction, the budget increased 6x and spanned successful paid social, affiliate, CTV, and programmatic programs."We aimed high to fill this deeply collaborative role supporting multiple clients and requiring exceptional communication,
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Jan 21, 2026, 09:00 ET Gracenote Appoints AdTech Veteran Bill Condon First Head of Advertising Sales
Officer at Gracenote. "Bill's experience building and monetizing CTV and FAST platforms makes him the ideal leader to drive Content Connect's commercial growth as content intelligence becomes increasingly essential to CTV advertising.""CTV advertising has reached an inflection point where scale and
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Jan 15, 2026, 08:46 ET HISPANIC AUDIO LEADERS SBS, PRISA and CARACOL RADIO ANNOUNCE GLOBAL PARTNERSHIP TO EXPAND U.S. MEDIA FOOTPRINT
AIRE Radio Networks; the Mega TV Network; the LaMusica digital ecosystem, including the LaMusica and HitzMaker mobile apps and the CTV platform LaMusica TV, as well as its live events and promotional arm, SBS Entertainment.About PRISA PRISA is the world's
More news about: Spanish Broadcasting System, Inc.
Jan 15, 2026, 08:00 ET OAN Plus Launches on Prime Video
launch of OAN Plus on Prime Video is just in time for the kick-off of the 2026 midterm election advertising expenditure, expected to set record highs for CTV election ad spend.The launch reflects OAN's broader strategy to expand reach through FAST platforms while continuing to support its traditional
More news about: Herring Networks, Inc.
Jan 15, 2026, 08:00 ET TARA Media, SWYM.ai Bring AI-Powered Supply Shaping to Media Buying Platform
and improving the quality of bid requests DSPs receive, SWYM helps clients execute transparent, data-driven media strategies across display, video, CTV, and commerce. The platform integrates with every major DSP and SSP to deliver smarter, faster, and more efficient programmatic outcomes. For more, visit
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Jan 15, 2026, 07:03 ET Patton Veterans Project Joins Forces with Your Home TV to Stream Short Films Produced by Military Veterans
authentic storytellers. Our unique collaboration structure enables us to achieve superior client outcomes and ROI objectives. We specialize in OTT and CTV (connected TV) streaming via our global network,
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Jan 13, 2026, 14:35 ET America's Test Kitchen Opens Direct and Programmatic Advertising Access Across Its Expanded FAST Channel Footprint
With distribution now live across major CTV and FAST platforms, ATK offers advertisers new ways to partner and to reach highly engaged, food-forward audiences at scale on streaming platforms with
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Jan 13, 2026, 07:00 ET App Science™ Audiences Outperform CTV Industry For Attention
of the U.S. population.TVision's CTV Campaign Measurement solution provides person-level data, including presence in room, co-viewing and attention. TVision's always-on, passive, second-by-second CTV panel ensures the company is measuring hundreds of CTV apps and millions of viewing sessions.About
More news about: Sabio Inc.
Jan 12, 2026, 09:25 ET Ampersand Unveils TrueStream Political: The Modern, Premium Streaming Solution for Deterministic Voter Reach
Political advertising has reached an inflection point. As investment accelerates into Connected TV (CTV), campaigns are being pushed into environments dominated by OEMs and open-exchange inventory, ecosystems that often rely on unauthenticated signals,
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Jan 12, 2026, 09:03 ET NowThis Promotes Matt Grandchamp to SVP, Head of Revenue Amid Breakout Year of Growth
NBCUniversal, WPP, and IPG. Across these roles, he built and scaled revenue operations, guided global brand partnerships, and executed campaigns across CTV, digital video, social, mobile, and emerging platforms, always with an eye toward what's next."I'm incredibly proud of what we've built and even
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Jan 09, 2026, 14:37 ET madSense and Symitri Unveil the Industry's First Native OLM-Powered DSP Integration--Doubling Reach in Early Pilots
madBuy DSP. Advertisers can continuously identify, activate, and optimize previously undiscoverable high-value audiences across cookieless browsers, CTV, mobile, and programmatic environments—while remaining fully compliant with evolving privacy regulations. This integration marks a major step toward
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Jan 08, 2026, 09:00 ET Seedtag Partners with IRIS.TV to Expand Contextual Signals for CTV Targeting
a partnership with IRIS.TV that strengthens its Neuro-Contextual capabilities in CTV through enriched program-level content data. By integrating IRIS.TV's signals into Seedtag's proprietary AI, Liz, advertisers will have access to additional
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Jan 08, 2026, 08:30 ET Direct Digital Holdings Announces Reverse Stock Split
solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Energy, Healthcare, Travel & Tourism, and Financial Services,
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Jan 07, 2026, 16:32 ET Ionic Studios Launches Emerging Channels Fund to Underwrite and Operate the Next Wave of FAST
Ionic debuted at CES 2026 as the CTV studio for the open ecosystem, bringing a robust portfolio of exclusive, brand-safe FAST channels into a more standardized buying system. The Emerging
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Jan 07, 2026, 11:00 ET DIRECTV Advertising Unlocks Programmatic Digital Out-Of-Home Inventory For DIRECTV Remote
VEGAS, Jan. 7, 2026 /PRNewswire/ -- DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from
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Jan 07, 2026, 09:05 ET MegaFood Unveils New Brand Campaign, Redefining How Quality Supplements Can Fit into Everyday Life
Bacillus coagulans SNZ 1969®.MegaFood's refreshed branding and campaign is now live, appearing across digital, social, paid media, and CTV including Hulu, HBO Max, Food Network, MSNBC, Bravo and more. New products are now available to purchase on
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Jan 07, 2026, 09:00 ET TripleLift Announces Partnership with Attain to Unify Context and Commerce
have to wait until a campaign ends to understand its effectiveness. Instead, they can:Target audiences across display, native, CTV and retail media, in environments proven to perform, based on real-time, verified purchase data (such as brand loyalty, switching behavior, and spend
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Jan 06, 2026, 09:00 ET Free Games, Smarter Ads: Magnite and PHȲND Redefine Gaming on Smart TVs
largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute
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Jan 06, 2026, 08:58 ET Sixty-one Percent of US Internet Households Use Their Smart TV as the Primary Streaming Device, According to Parks Associates
smart TV—but this market remains highly fragmented, with increased competition from Roku, LG, and Vizio. When accounting for all primary connected TV (CTV) devices in US internet households, including streaming media players and game consoles, Roku takes the lead as most used at 28%. Roku has traditionally
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Jan 06, 2026, 07:00 ET MediaRadar Launches Data Cloud: Powering AI-Ready Marketing Intelligence, Everywhere
Intelligence data foundation, spanning $280B in media spend, 35M+ creative assets and 30+ media channels, including social, digital video, programmatic, CTV, AVOD, linear TV and retail media. Together, this enables brands and agencies to:Anticipate moves by pinpointing shifts
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Jan 05, 2026, 14:18 ET Ionic Studios Debuts at CES 2026 as the CTV Studio for the Open Ecosystem
independent CTV with a unified, brand‑safe portfolio packaged into data‑activated audiences. We built this solution to remove friction for advertisers and drive efficiency in CTV campaigns."Built for how CTV is boughtIonic is designed around how agencies and brands actually plan CTV today:
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