News from PMA A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Nov 17, 2012, 07:18 ET Maureen Ohlhausen Addresses PMA Marketing Law Conference

 The Promotion Marketing Association's 34th Annual Marketing Law Conference concluded with a keynote address from FTC Commissioner Maureen...


Nov 17, 2012, 07:15 ET Procter & Gamble's Majoras Delivers Keynote At PMA Marketing Law Conference

 Procter & Gamble's Chief Legal Officer Deborah Platt Majoras delivered a keynote address to an audience of leading attorneys, brand...


Nov 13, 2012, 19:35 ET FTC Commissioner Chats With Industry Leaders

 FTC Commissioner Julie Brill joined Ron Urbach of Davis & Gilbert, in a far-ranging "Fireside Chat" as a keynote presentation of the...


Nov 13, 2012, 18:58 ET The Complex Challenges Facing Advertisers on New Media Platforms

 One of the nation's leading advertising lawyers told an audience of her colleagues that "data is the new promotional currency" while she...


Nov 12, 2012, 20:00 ET PMA Marketing Law Conference Begins

 Representatives of the Federal Trade Commission, the world's largest brands, state Attorneys General, technology pioneers and the nation's...


Aug 09, 2012, 08:00 ET PMA Announces Keynote and Speaker Lineup for Digital Shopper Marketing Summit 2012

Keynote presenters from management consultancy Booz & Co., trend forecaster PSFK, along with 7-Eleven, Amazon, Hasbro, Pepsi, Unilever and...


Mar 16, 2012, 00:52 ET Small Business Saturday Takes Super REGGIE

 Small Business Saturday, a unique cause marketing campaign created by American Express, was awarded the 2012 Super REGGIE; the highest...


Nov 21, 2011, 18:20 ET Corporations, Law Firms, Agencies and Government Regulators Convene in Chicago: PMA's Marketing Law Conference Tackles Industrywide Issues and ICANN Proposal

  With an agenda featuring FTC commissioners, attorneys general, legal heavyweights and stewards of the world's leading brands,...


Nov 16, 2011, 15:31 ET Montana AG Bullock Reminds Advertisers to Take a Personal Approach:

Montana's Attorney General, Steve Bullock, told an audience at the Promotion Marketing Association's annual Marketing Law Conference in Chicago to...


Nov 16, 2011, 13:29 ET FTC Commissioner Brill Warns Advertisers of Potential Harms from Vast Collection of Data; Delivers Message as Featured Speaker at PMA Marketing Law Conference

Speaking to an audience of leading advertising, marketing and legal professionals gathered in Chicago for the Promotion Marketing Association's...


Nov 15, 2011, 16:23 ET Davis & Gilbert's Ron Urbach Cites Five Keys for Survival, Delivers Message as Featured Speaker at PMA Marketing Law Conference

One of the nation's foremost authorities on Advertising, Marketing and Promotions law laid out his vision of how leading businesses can...


Nov 15, 2011, 16:05 ET Manatt, Phelps & Phillips' Linda Goldstein Details Changing Landscape in Promotions Law

Speaking to an audience of leading advertising, marketing and legal professionals gathered in Chicago for the Promotion Marketing Association's...


Sep 01, 2011, 09:00 ET Savings Doesn't Have to be Over Zealous, it is Within Everyone's Reach

Continued interest in coupons and savings has caused consumers to make significant changes to their shopping patterns, which have now become an...