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Apr 21, 2026, 08:00 ET Omnicom Media Study Warns of 'Negative Reach' as Frequency Misfires Undermine Campaign Performance
first-to-market video content planning capability that enables investment to more precisely manage frequency within and across linear and CTV environments.Developed in collaboration with VideoAmp, the new capability - the latest enhancement to OM's Video Content Cross-Screen Planner
More news about: Omnicom Media
Apr 21, 2026, 07:00 ET Bell introduces Bell GPCanada, the official promoter of the Formula 1 Grand Prix du Canada, reinforcing Bell's role as owner, promoter and official broadcaster
through Bell Media, Bell plays a central role in how fans experience the event. Through TSN and RDS--Canada's home of Formula 1--as well as CTV and Crave via the live CTV channel, Bell delivers live race coverage, original digital content, and on‑site reporting, connecting fans across Canada and internationally
More news about: Bell Canada (MTL)
Apr 21, 2026, 07:00 ET Bell introduces Bell GPCanada, the official promoter of the Formula 1 Grand Prix du Canada, reinforcing Bell's role as owner, promoter and official broadcaster
through Bell Media, Bell plays a central role in how fans experience the event. Through TSN and RDS—Canada's home of Formula 1—as well as CTV and Crave via the live CTV channel, Bell delivers live race coverage, original digital content, and on‑site reporting, connecting fans across Canada and internationally
More news about: Bell Canada (MTL)
Apr 21, 2026, 06:00 ET Smoothie King, with 50+ Years of Expertise Making Nutrition Delicious, Announces New Brand Evolution Plan Designed to Reinforce Category Leadership and Accelerate Growth
Campaign: A new national campaign, "The Best Kind of Delicious" brings Smoothie King's care commitment to life, launching now across traditional TV, CTV, OOH, social and digital media. The creative taps into a highly relatable challenge: with the abundance of online opinions surrounding nutrition today,
More news about: Smoothie King
Apr 20, 2026, 09:35 ET Cineverse Announces Matchpoint Hex™ - the Entertainment Industry's First System to Classify the Human Experience Power Next-Generation Search & Discovery, Content Programming and Contextual Advertising
scale, by replacing manual, labor-intensive workflows with an intelligent, end-to-end system that works across hundreds of global FAST, AVOD, SVOD and CTV platforms via the product suite –
More news about: Cineverse Corp.
Apr 19, 2026, 10:20 ET Quickplay's Triple Play of New Customers, Products and Partnerships Set to Dominate NAB 2026
Media (NYSE: GTN)'s new streaming experience, which included consolidating 1,300 digital touchpoint, including 163 websites, 326 mobile apps and 815 CTV apps onto a single data-driven platform powered by Quickplay and
More news about: Quickplay
Apr 19, 2026, 10:01 ET Television New Zealand Partners with Quickplay to Fully Transform Their OTT Platform, Evolving the Broadcaster into a World-Class Digital Platform
channels and events with ad marker insertion via a single interface.Deep CTV Integration: This feature allows TVNZ content to be surfaced to viewers outside of the TVNZ+ app, directly within the CTV homepage.Consolidated Operations: Quickplay's platform replaces existing
More news about: Quickplay
Apr 16, 2026, 09:01 ET DIRECTV Empowers Advertisers to Connect Real-Time Outcomes to Ad Spend Through LiveRamp's Conversions API (CAPI) Hub
integration underscores DIRECTV Advertising's commitment to precise, transparent measurement, and outcome-driven advertising across the streaming and CTV ecosystem.About DIRECTV AdvertisingDIRECTV Advertising is a pioneer in the converged addressable space, delivering industry-leading
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Apr 16, 2026, 09:00 ET Ionic Studios Signs Electric Entertainment's ELECTRIC NOW/ ELECTRIC NOW EN ESPANOL FAST/ AVOD APP, Featuring Leverage, The Librarians, and The Ark to Its CTV Portfolio
transparency they've come to expect from the largest CTV platforms—delivered across the open ecosystem.LOS ANGELES, April 16, 2026 /PRNewswire/ -- Ionic Studios, the CTV studio for the open ecosystem, today announced a strategic
More news about: Ionic Studios
Apr 16, 2026, 08:30 ET Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary
to shift toward video, creator-led content, and performance-driven environments—reshaping where and how ad dollars are spent.Video (including CTV, social video, online video, and short-form video) grew 25.4% YoY, to a total of $78 billion in revenue. Compared to a year ago (19.2%), this shows that
More news about: Interactive Advertising Bureau (IAB)
Apr 15, 2026, 11:10 ET fullthrottle.ai® Partners With TelevisaUnivision to Bring Premium Multicultural and National Inventory Into Its Self-Service Platform
Partnership expands access to premium Spanish-language digital and CTV inventory, enabling marketers to plan, activate, and measure multicultural campaigns in one unified platform.PHILADELPHIA, April 15, 2026
More news about: FullThrottle Technologies
Apr 15, 2026, 10:00 ET SPECTRUM TV APP LAUNCHES ON GOOGLE TV™ AND OTHER ANDROID TV™ OS DEVICES
"Most-viewed streaming service" claim based on Comscore CTV Intelligence Report 2022 through January 2026, U.S. Statement based on measurement of Average Hours Per HH per Month for Spectrum TV App vs. top streaming
More news about: Charter Communications, Inc.
Apr 14, 2026, 10:00 ET Addressing the needs of a new generation's viewing habits, Synamedia launches GO Shorts
here.Dr Tzvi Gerstl of Synamedia will speak today at Stream TV Europe: From Discovery to Engagement: Product Roadmaps for CTV Personalization. More details
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Apr 14, 2026, 08:26 ET Parks Associates and Philo: Aggregation keeps 33% of pay-TV subscribers engaged
research confirms is what our advertising partners already see in their results: sustained, engaged viewing creates some of the strongest environments for CTV advertising," said Reed Barker, Head of Advertising, Philo.The research highlights the growing importance of hybrid monetization models, combining
More news about: Parks Associates
Apr 14, 2026, 06:45 ET The Daily Mastermind Joins Your Home TV, Providing Inspiration and Education to Entrepreneurs, Connecting Brands with Viewers
CTV (connected TV) streaming via our global network,
More news about: Your Home Digital LLC
Apr 09, 2026, 12:38 ET PatientPoint Raises the Bar on Performance Metrics with Full MRC Accreditation Across National Network of Digital Screens
"We are incredibly proud to have achieved this level of validation, strengthening our position alongside other high-impact channels like OOH and CTV and setting a new standard for accountability in the point-of-care space. The MRC's rigorous process not only elevates our industry but also gives advertisers
More news about: PatientPoint
Apr 09, 2026, 08:24 ET Canela Media Expands Canela Audience Solutions (CAS) with New Data Capabilities and Expanded Activation
accessible across the full advertising ecosystem. Advertisers can activate CAS audiences through direct and programmatic channels, with support across CTV, digital, retail media networks, and social platforms, backed by broad SSP connectivity.For deeper data integrations, Canela's Data-as-a-Service
More news about: Canela Media
Apr 09, 2026, 08:00 ET Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP
for Tier 1 advertisers. His work included a groundbreaking holiday NBA campaign in which AI-generated synthetic audiences and dynamically assembled CTV and display assets produced a 23% lift in tune-in rates. His ability to consistently drive outcomes through innovative thinking sparked a deep interest
More news about: Clinch
Apr 08, 2026, 13:06 ET Great American Media Partners with Minivela to Develop and Distribute Micro-Drama Slate for U.S. Hispanic and Latin American Audiences
Numatec's distribution partnerships. Combined with Brilla Media's Nuestro Media network, brand sponsors can secure audiences effectively across digital, CTV, and other platforms.CONTACTS: Thomas Graham [email protected]
More news about: Great American Pure Flix
Apr 08, 2026, 12:00 ET Rain Introduces CTV Performance+ to Improve CTV Buying Efficiency While Maintaining Premium Quality
stringent frameworks alongside access to premium, high-fidelity CTV inventory allows Rain's CTV Performance+ solution to scale CTV while preserving strict efficiency benchmarks and performance KPIs. The agency successfully implemented CTV Performance+ for leading online language learning platform, Babbel,
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Apr 08, 2026, 10:00 ET ABSOLUT BRINGS THE SPICE TO COACHELLA
the iconic Absolut bottle silhouette in a world where volcanoes erupt not with lava but with fiery Bloody Marys. The campaign spans social, streaming CTV, foodie editorial, eCommerce and eye-catching OOH, ensuring ABSOLUT® TABASCO™ shows up wherever flavor seekers scroll, stream or sip.From the
More news about: Pernod Ricard
Apr 07, 2026, 18:18 ET KLIPZ Launches New Short-Form Video App With Category-Based Discovery and TV Exposure Opportunity
creators a fresh platform for short-form video and a bigger opportunity for exposure," the company said in a statement. "We saw the need for more than CTV alone and wanted to create a space where users can focus on video, choose the categories they care about and have a real path from the scroll to the
More news about: KAOZ TV LLC
Apr 07, 2026, 09:15 ET fullthrottle.ai® Expands Into Audio With Premium Inventory, Streamlined Activation, and Unified Measurement
scalable opportunity to engage listeners across trusted, brand-safe environments. Campaigns are executed within the same platform and workflow used for CTV, display, and other channels, enabling a more efficient approach to media activation, measurement, and optimization.Marketers can now plan, launch,
More news about: FullThrottle Technologies
Apr 07, 2026, 08:30 ET PMG Integrates IAB Tech Lab AAMP Standards Into Alli Operating System
framework into Alli, we're able to scale our agentic approach in a way that's both flexible and grounded in industry standards," said Mike Treon, Head of CTV & Video Strategy, PMG. "This allows our teams to move faster, reduce manual work, and deliver better outcomes for clients."This work was developed
More news about: IAB Tech Lab
Apr 07, 2026, 08:00 ET Dynata expands political polling product suite to include Audience Activation
with downstream activation, enabling clients to measure voter attitudes, issue alignment, and message resonance, and to reach relevant audiences across CTV, digital advertising platforms, and social media channels - increasing impact and return on investment. Dynata's Audience Activation product securely
More news about: Dynata